Even shopping malls are using Twitter
I was kinda curious when a userid @tampines1 followed me on twitter. At first I thought its just some fan of the new shopping mall Tampines 1. But as I was reading the past tweet, I start to suspect that the twitter account might be managed by the mall management or their PR company.
Its interesting to see a shopping mall using Twitter to update followers on the events and promotion at the shopping mall. Things like “Get a limited edition Uniqlo bag with a minimum $150 purchase” and “loves the jazz band at the atrium. Last performance for the day is at 8pm“. Wait, there is a Jazz band performing at Tampines 1? How come I didn’t see it during my last visit? Maybe should check it out. But Tampines 1 is very far from Jurong West leh.
Good to have a shopping mall like Tampines 1 make use of Twitter and new media. They mentioned that they are new to Twitter and still trying to learn new media. I think they are doing a good job. Let’s hope they continue to update this twitter account after the initial hype. Oh ya, Tampines 1 have a blog too.
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They are quite techie actually. Great to see that!