Singtel launches Singtel AMPed, an interactive mobile music service with unlimited music downloads yesterday morning. They specially flew Lady Gaga in for the launch.
The Singtel AMPed is a new unlimited music download service with no data charges. All tracks are DRM (obviously). You can auto-sync between your mobile phone and PC. Mac is currently not supported. For PC, you can access AMPed website and download the songs at WMA format with DRM. For mobile phone, there is a special java application for you to browse, download and listen to the songs. Not all phones are supported currently. A quick look at the list and I noticed that iPhone and Android phones aren’t supported yet.
Apart from unlimited music download service, user can also join the AMPed community to discuss your favorite songs and artist. Watch free music video, listen to pre-album releases and read about the latest news and gossip. There will also be exclusive events like autograph sessions and showcases for users. The Singtel AMPed is not just a free music download service. Its a music experience.
And here is the best part of the Singtel AMPed service. On top of the unlimited DRM music download, users also get to select and download 15 songs every month, DRM free. Unused track entitlements can be cumulatively rolled over until the end of subscription.
Singtel is partnering Universal Music Group for the Singtel AMPed. Currently, all the songs in Singtel AMPed are from artist under Universal. But Singtel has plans to partner with other labels to include their artist into Singtel AMPed.
So how much is Singtel AMPed? Well, for existing 3G Flexi Lite, 3G Flexi and 3G Flexi Plus customers, Singtel AMPed is available to them free. Yes, F-R-E-E. For customers not on these 3 plans, they can sign up a Broadband on Mobile (200mb) plan at $9.90 per month to get Singtel AMPed. Selected new phones will also be bundled with Singtel AMPed free-of-charge.
If you are existing Flexi customers or interested in Singtel AMPed, check out their website at SingtelAMPed.com
Update: Music downloaded to PC is 192kbps WMA format while mobile phone is 96kbps MP3 format.
Update 2: Sorry, I forgot to stress on this important feature. There is no data charges incurred when you download songs on your mobile phone using Singtel AMPed application.