HTC unveils global advertising campaign and new “Quietly Brilliant” brand positioning at a crowded Butter Factory last night. The YOU campaign is being rolled out across 20 countries in the coming weeks and features the tagline “You don’t need to get a phone. You need a phone that gets you”. This represents HTC’s commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them.
Personally, I kinda like their new brand positioning “Quietly Brilliant”. Truly reflects the Asian’s values of being humble and modest.
Check out their new commercial.
HTC also unveils a new Android phone, the HTC Tattoo. The HTC Tattoo is a budget Android phone that hopes to bring Android to all. It comes with a 2.8 inch screen, 512mb ROM, 256mb RAM, Android 1.6, GPS, WIFI, Bluetooth, Digital compass and 3.2mp camera. Comes bundled with a 2GB MicroSD card. Pretty decent specs for a phone that cost just S$598 without contract. The HTC Tattoo will be available this weekend in “Thoughtful Silver” (aka silver colour) at all authorised reseller. The HTC Tattoo also comes in “Sophisticated Black” (aka black colour) which is exclusive to M1.
Didn’t get a chance to play with the HTC Tattoo yet. Will try to get my hands on a review unit soon. I think the Tattoo is a good news for Android. It gives people more options when selecting a smartphone.
Good news to all the BlackBerry users in Singapore. The BlackBerry App World is finally available to local BlackBerry users. BlackBerry App World, for the uninitiated, is the official BlackBerry application store. It is currently available in more than 30 countries. The App World for Singapore and Indonesia was launched earlier this week.
Yahoo! Singapore has launched a online and offline digital treasure hunt contest all YOUREKA!
YOUREKA! is simple to play. All you need is a Yahoo! account (which most of us should already have). If you don’t, you can always register one for free. After you got your account, all you need to to search for the coloured tickets that are seeded online in various Yahoo! services like Messenger, Mail or News. There are 3 different colour ticket (Red, Blue and Green) and they will appear online in waves during the hunt. Once you found the ticket, just click on it and redeem the prizes sponsored by Adidas, BlackBerry and Cathay.
Can’t find the tickets? Go to the YOUREKA! site and look for clues. The hints are “hidden” in the 392 cubes. It’s quite easy to find them actually. Not much of a challenge actually. Apart from finding the location of the colour tickets, you can also play some flash games and learn new things about Yahoo! services.
And the grand finale is the offline hunt and finale party on 28 Nov 2009 at the Singapore Flyer where one lucky winner will walk drive away with a limited edition 1.3L Honda Jazz. So happy hunting.