Comments on: HTC Flash Mob at Orchard Road

By: Seriously people, Flashmob doesn’t need to be just dancing – Dee Kay Dot As Gee

Mon, 19 Apr 2010 07:32:15 +0000

[...] type” Flashmob happening in Singapore by commercial entities. I guess it started with the HTC Flashmob which was somewhat successful. Then the rest of the companies decided that they also want to do a [...]

By: Seriously people, Flashmob doesn’t need to be just dancing – Dee Kay Dot As Gee

Mon, 19 Apr 2010 07:32:15 +0000

By: DK

DK — Mon, 02 Nov 2009 04:48:55 +0000

Adrian: Not quite sure about the ad agency, but their Singapore PR company is The Right Spin. .-= DK´s last blog ..Creative working on an E-book – Zii MediaBook =-.

By: Adrian

Adrian — Sun, 01 Nov 2009 17:14:52 +0000

Hey..wonder who is the ad agency who did this for HTC?

This is a type of guerrilla marketing, viral and social media strategy-in-One!

Kudos to the agency who executed this!

By: The Singapore Daily » Blog Archive » Weekly Roundup: Week 44

The Singapore Daily » Blog Archive » Weekly Roundup: Week 44 — Sat, 31 Oct 2009 03:53:06 +0000

[...] 59 & 60 :: Michelle Thorne’s walkabout with Creative Commons Singapore – Dee Kay Dot As Gee: HTC Flash Mob at Orchard Road – Senang Diri: Blue on Blue: Part 6 – A Father’s Pain [Thanks Mike] – utopia8787: ypap [...]

By: min

min — Fri, 30 Oct 2009 16:52:30 +0000

@oldtimer: Are you a marketer? First off, it didn’t confuse me but aroused my curiosity. Not enough for me to want to ACTIVELY seek out its purpose though. You’re right that it’s more memorable than passively read ads in the papers BUT this serves no purpose at all. Ok, now that I know HTC did this… and then? So what?

By: oldtimer

oldtimer — Thu, 29 Oct 2009 23:01:09 +0000

funny how some singaporeans are are so idealistic about flash mobs. it’s already “paid” street entertainment in many parts of the world for ages, the qualifier being no one can become professionals given the type of advertising budgets for these big-scale projects.

@min. that’s the nature of flash mobs: confuse you initially, yet intrigue enough to make you ACTIVELY seek out its purpose. lemme ask, now that you know who’s the sponsor, is this more memorable for you than passively read some ad in the papers?

htc also commissioned some filming, so this may show up in a future cf. whether it is willing to pay the royalties for the 4 songs that soundtrack the flash mob is another question.

By: dk

dk — Thu, 29 Oct 2009 17:13:00 +0000

Min: Haha, but it did caught your attention.

By: min

min — Thu, 29 Oct 2009 14:33:37 +0000

Great effort indeed. But if you ask me, it’s a marketing disaster! Nobody knew this is organised by HTC and what’s the whole objective? Creating a buzz people can remember but doesn’t know you? LOL.

By: jh

jh — Thu, 29 Oct 2009 04:36:48 +0000

I think the naysayers of this are so annoying. It was a great effort. It is meant to look spontaneous but obviously has to be choreographed beforehand so everyone is synchronised. Otherwise it’d just be a lousy-looking non-attention grabbing street party. Flash mobs can also take the form of anti-social non-choreographed activities on the other end of the spectrum of course, and doesn’t even have to be dancing, but the choreographed dance versions are also really fun to watch. Has anyone seen the Oprah version with the Black Eyed Peas? Totally choreographed, totally pre-planned but totally fun!