Verizon Christmas advertisement
Verizon launches 3 new advertisements for the Christmas season. It has the same theme as the “There’s a Map for That” series. Whoever came up with this idea is brilliant. Check out the 3 advertisements.
I love the Misfit toy advertisement. The “Island of Misfit Toys”, for the uninitiated, is an island sanctuary where defective and unwanted toys are sent. And the iPhone is there because of the AT&T 3G network that it is using. Good one guys.
It’s an interesting direction by Verizon. After all, mobile data is going to be the next big thing. (Or maybe is already the big thing now) In the near future, people might spend more on Data compared to voice and SMS. It’s a good move by Verizon to concentrate on their 3G data superiority.
You might also want to know that “There is a lawsuit for that”. Yes, AT&T is trying to sue Verizon for these ads. They claim that the maps is misleading viewers to think that AT&T has no service outside the 3G coverage area. In actual fact, they do have Voice and Edge service in places where there is no 3G coverage.
Well, at least we know that the ads are taking effect. Let’s hope that on top of the legal action, AT&T will also take some technical action like improving their 3G coverage. There are really lots of complains about AT&T network in New York or San Francisco.
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