Archive for January 2010

Dee Kay Dot As Gee Giveaway: Journal Singapore Board Game

I blog about Journal Singapore recently after attending their launch. It is an interesting board game featuring the history of Singapore. Think quite a number of you are interested in trying out the game. So I’m giving away one Journal Singapore Board Game.

I hope the winner invite me to his/her first game. :)

How to apply:
Just drop me an email me with the title: “Dee Kay Dot As Gee Giveaway: Journal Singapore Board Game”. Closing date is this Friday, 29 Jan 2010, 2359. I will randomly select the winner via the usual method. Refer to the rules for more details.

Many thanks to Monsters Under the Bed for making this giveaway possible.

Update: Closed

Urban Tool

Urban Tool, a wildly popular brand across Europe and Australia, is here in Singapore. I was invited to their boutique at Square 2 recently to check out their latest bag and accessories. The bags from Urban Tool is very different from the usual bags you see. Instead of carrying the bag, you wear them. And all of them are very well designed. It’s sort of like geek fashion. There are lots of pockets for your phone, MP3 player, wallets, keys, thumbdrive and other gadgets.

The pockets are cleverly designed so that it doesn’t need a zips to keep your items securely in your bag. And we know it is pretty secure because they got some breakdancers to wear their bag while break dancing.

The hipHolster is my favorite bag in their collection. It has 3 pockets for your medium sized gadget like phone and camera. And a small slot for smaller gadgets like MP3 player. The thing I like most is the leg strap that keeps the hipHolster close to your body. But if you don’t like the leg strap, you can always remove it. I like the hipHolster a lot. Very suitable for me if I want to travel light. Just take my iPhone, iPhone backup battery and camera in the pocket and I’m ready to go.

They have a ihipHolster which comes with iPod controls at the side.

The slotBar is a A5 size bag. It has a A5 size pocket suitable for netbook. There is also several pockets for your camera, phones and MP3 player. Although it’s a sling bag, you can wear it like a waist pouch.

The basicHolster reminds me of those gun holster that police officer wear inside their jacket. But instead of carrying a gun, there are 2 pockets for your gadgets. I think it is very suitable for those who have to wear a jacket and shirt in office. All your gadgets are close to you. But if you dare to be different, wear it without a jacket covering.

And for those who like crystal, they have Swarovski edition for some of the bags. Looks beautiful, but I guess it’s more for the ladies.

Check out Urban Tool website for more bags and accessories. (PS: They have better looking models there) The Urban Tool boutique in Singapore is at Square 2, #02-60. (Next to Novena MRT station)

Fly to the edge of space with Intel

Intel unveil all new 2010 Intel Core i7, i5 and i3 family of processors recently with 32 nanometer processors. Processors are getting faster and smarter nowadays. The new Intel processors allows faster multi-taskin with Intel Turbo Boost and Hyper-Threading Technology. It also has Intel HD Graphics that delivers smooth high-definition video.

The processor technology is moving so fast that I can hardly catch up with them.

To celebrate the launch, Intel is giving away an all-expenses paid trip to the edge of the Earth atmosphere for 10 winners in 10 APAC countries. Yeap, that’s a once in a lifetime experience to fly to the edge of space in a Russian MIG-31 Fighter Jet. Imagine being over 82,000 feet from earth, It’s so high that you’ll get to see the curvature of the Earth. Cool sia. I want to go!!!

To participate, simply buy a 2010 Intel Core i5 or Core i7 processor-based PR or equivalent box processor. For more info, check out the Intel website. Ends on 15th April 2010.

I don’t need a personalized email invite/press release/media alert

I’ve said this to several PR folks when I meet them during events. I guess maybe I should said it here for those whom I don’t get the chance to say this.

I do not need a personalized email when you send me your invite/press release/media alert/etc. Just send me what you usually send to the traditional media or whatever convenient to you.

I don’t know which social media guru came up with this idea that when engaging new media, you need to personalized your email. It just doesn’t make sense to me. What is so special about a personalized email? It’s just an email with your name (or online nick) at the top, a few personalized message/greetings and follow by the standard template press release/invite/etc. It doesn’t mean anything to me. You don’t get extra brownie points. I’m only interested in your content. What’s your product/service/event and how it will interest me and my readers. That is all I need from an email by companies or PR agencies. I’m totally ok if the email begins with “Dear media friends” or “Dear bloggers” because that’s who I am.

I know some people said that new media is about building relationship (actually, traditional media is about building relationship too). I totally agree with them. But building relationship does not mean sending personalized email. You build relationship thru interaction, be it online or offline. Building relationship is about being sincere. It is perfectly alright that you don’t read my blog, my tweets or listen to my podcast. Just be honest about it.

I’m perfectly ok if PR agency or company wants to send me a personalized email. But honestly, I would prefer you save that 5 minutes of your time to do something else like finding out which aspect of the service/product would interest me and my readers. Or send the email to me 5 minutes earlier so that I can receive the information earlier than others. Don’t waste your time on a personalized email. Grab a cup of coffee if you have extra time. (Very unlikely in most PR agencies)

Recently, I’m seeing a growing number of bloggers who demand companies/PR agencies send them personalized email. And I’ve been persuading them not to be so picky about such trivial stuff. Sometimes the company needs to send out the info to a lot of people. How would they have the time to personalized every single email?

Sometimes I asked myself, what is so special about me that I deserved a personalized email? And I couldn’t find a reasonable answer to that.

So if you are sending me an email invite/press release/media alert, do not feel obligated to personalized it just because I’m a blogger. I don’t really care about it. If you personalized it, thank you. If you don’t, I’m totally fine with it. What interest me more is the product/service that you are launching and how it will interest me and my readers. And honestly, if someone is more interested in the personalized email rather than your content, then maybe you are pitching to the wrong person.

LG copy Apple MacBook Air advertisement?

Spotted this LG Xnote advertisement recently. At first I thought that it was a fan made ads. But apparently, it wasn’t. Not sure which country is this advertisement from.

Looks familiar? Check out the Apple MacBook Air advertisement to refresh your memories.

Even the “la la la” at the ending sound so similar. Wah piang.