Capsule Collection by Ashley Isham and Joe Chia

Samsung is bringing to life the perfect combination of style and technology at Samsung Fashion Steps Out 2013, in conjunction with the launch of its highly anticipated GALAXY S4 With LTE in Singapore. Samsung will hold an exclusive showcase featuring the latest capsule collections by renowned fashion designers, Ashley Isham and Joe Chia.

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As Presenting Sponsor of this annual fashion extravaganza that is organised by Orchard Road Business Association (ORBA), Samsung is lining up a series of activities to enrich the experiences of Singaporeans and visitors in Orchard Road. This is the first time Samsung is the Presenting Sponsor of a keynote fashion event in Singapore.

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To further liven up Orchard Road with vivid hues and effervescent prints representative of the latest Spring/Summer trends during Samsung Fashion Steps Out 2013, Samsung and ORBA presents “Fashion Prints – A Trunk Show” from 28 March 2013 to 12 May 2013, in collaboration with Raffles Design Institute (RDI). For six weeks, colourful and vibrant designs, created by students from RDI using the Samsung GALAXY Note 10.1 LTE, will adorn the trees along Orchard Road, setting a unique stage for the popular shopping district during the period of Samsung Fashion Steps Out 2013.

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