To mark G-SHOCK’s milestone 30th birthday, this year’s “SHOCK THE WORLD 2013” tour in Singapore was held at The Coliseum, Hard Rock Hotel, at the Resorts World Sentosa on 19 July 2013. In an exclusive collaboration between G-SHOCK and two of Singapore’s most talented designers, the event featured the unveiling of limited edition stylized G-SHOCK watches designed by local design icon, Keith Png, who has dressed international movie stars like Zhang Ziyi and the design collective duo, Andrew Loh and Kenny Lim of Depression, who are known across Asia for their signature bold, monochromatic designs.
Since its inception, G-SHOCK has played a key role in shaping the world’s various sports, arts, fashion and street cultures, making the brand a vital part of youth culture. Hosted by MTV VJ and popular television personality, Max Loong, the “SHOCK THE WORLD 2013” Singapore party featured adrenaline-pumping performances by AOS Collective together with Beatboxer Dhani, Yohei Uchino, winner of last year’s G-SHOCK presents Real Toughness dance competition, Tsutomu Kitayama, winner of Voodoo Jam 2013, UK Bboy championship winner, 2goo, alongside popular Malaysian singer Shi Xing Hui and local rapper and celebrity Sheikh Haikel. Other program highlights included the exciting battle of local dance talent in the Absolute Toughness Dance Xtreme finals. The grand winner, from each dance genre was not only rewarded with a return trip and accommodation to Japan but also a chance to battle it out with the rest of the world.
From New York to Berlin and Paris, to Tokyo and Dubai, the “SHOCK THE WORLD” movement has brought together thousands of people since its inception in 2009 across continents and cultures to celebrate the brand and its legacy of trendsetting innovation in timepieces. These tough ‘indestructible’ watches, designed by Kikuo Ibe, of Casio Japan, have ultimately defined the brilliance of combining style and utility, along with superior craftsmanship.
For more information on G-SHOCK 30th Anniversary ‘SHOCK THE WORLD 2013’ in Singapore, visit http://shocktheworldsingapore.com/ or http://www.casio- intl.com/sg/en/.