Google Zeitgeist Singapore 2013

Every year, Google will release a list of the fastest raising search term for the year. The Google Zeitgeist is always interesting as it gives you a rough perspective of the major events for the year.

The 2013 haze is the worst ever recorded in Singapore history. That’s why it is no surprise that Singaporeans searched for information about the phenomenon by looking up the latest PSI readings, facts about haze particles, and preventative masks. Singaporeans also kept an eye on other local news and events, including Singapore’s bird flu readiness, the investigation into American engineer Shane Todd’s alleged suicide, and news of local actor, Huang Wenyong’s death from lymphoma.

Basketball is here to stay among Singaporean sport fans with the NBA’s Houston Rockets, Miami Heat, and the Dallas Mavericks emerging on Singapore’s most searched sports teams for the first time. The nation continued to follow international football favourites as well, with Arsenal, Manchester United, Chelsea, and Tottenham Hotspur all making the list, along with local team LionsXII.

Here’s a quick overview of Singapore’s Trending and Most Searched keywords on Google.

Trending
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Most Searched
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