Asia Pacific Breweries Singapore (APB Singapore) is giving thanks and recognition to taxi drivers in Singapore whom have gone the extra mile to bring party goers home safely and to prevent drink-driving. In a collaboration with the National Taxi Association (NTA) and Cheers Holdings, APB Singapore will offer 3000 set of snacks to taxi drivers.
Car decals that call out “We Salute Singapore’s Designated Drivers” will also be presented to 3000 taxi drivers as a mark of appreciation.
To further raise public awareness about anti-drink-drive and to engage members of the public in this initiative, the first five people to spot the “We Salute Singapore’s Designated Driver” car decal and upload a photo of it via #dontdrive2drink on Facebook, Instagram or Twitter will stand to win taxi vouchers worth S$100 each.
APB Singapore is also giving away two Sony PlayStation 4 for the most liked and shared submission to #dontdrive2drink. Visit the website for more information.