The UEFA Champions League Final between Real Madrid CF and Atlético de Madrid took place last weekend. Adobe Digital Index (ADI) used Adobe Social to monitor 4.5 million mentions of the final match on Twitter, Tumblr, Facebook, Pinterest, VK, Reddit, Disqus, and blogs during the month of May.
It discovered that, of the 196 countries in the world, 120 have contributed to the social buzz around the match. Interestingly, Spanish social media users didn’t dominate the conversation. Instead, it is Indonesia that topped the list of countries talking about the Champions League on social media space, accounting for 22% of mentions.
Span was second with 12%.