LINE celebrated its third anniversary recently on 23 June. The mobile platform also announced that LINE and LINE family apps have reached a cumulative total of 1 billion downloads.
Since the launch of a free mobile messenger app in 23 June 2011, LINE has been continuously evolving its feature to add free calls, stickers, video calls and “LINE Premium Call”.
LINE also localise the content and experience in each market to provide a better user experience. In Singapore, LINE launched two localised Singapore Sticker sets, Singaporean Moon Special and Singaporean Student Life. LINE also held a Pop-Up Store at Wisma Atria.
Happy 3rd Birthday LINE!