Archive for July 2014

Facebook conducted emotion manipulating social experiment on users

For one week in January 2012, Facebook altered its News Feed algorithms for 689,003 randomly selected users to gauge if exposure to emotions led people to change their own posting behaviours.

The researchers conducted 2 experiment. In the first experiment, Facebook reduced the positive content of News Feeds while the second experiment reduced the negative content of News Feed.

The results show that for people who had positive content reduced in their News Feed, a larger percentage of words in people’s status updates were negative and a smaller percentage were positive. When negativity was reduced, the opposite pattern occurred. These results suggest that the emotions expressed by friends, via online social networks, influence our own moods, constituting, to our knowledge, the first experimental evidence for massive-scale emotional contagion via social networks.

Wait a minute. You mean Facebook actually manipulated our News Feed to see how it affect our emotions without our prior consent? Even though Facebook have all the legal rights to do so in their User Agreement, it is still unethical to do so.

Just because we joined your social network doesn’t mean that we agree to be a lab mice.

There is no way to opt out of this sort of experiment. Facebook doesn’t even tell you if you were part of it. It just assume that it has the divine rights to manipulate its users’ emotion. This is not right. What if the user suffer from depression?

While some users might protest against this unethical behaviour, Facebook is most likely going to get out of this whole saga without a scratch. Everything will be back to normal in a few weeks time.

End of the day, what makes me worry the most is that Facebook has the capabilities to manipulate our emotions through what it display on our News Feed. I’m never a fan of the aggregated News Feed. While Facebook claims that they are aggregating our News Feed to give us what is relevant, what is stopping them from aggregating our News Feed to manipulate our emotions and thoughts?

And the worst thing is that even when we found out that Facebook is using its users for experiments, there is nothing the users can do about it. There is no good alternative social networking platform out there.

Super Mario speedrun world record

To be honest, I’m bad at playing Super Mario Bros. I don’t remember ever completing World 1. But that does not stop me for wasting hours playing the game. Yes, I spend hours playing Super Mario Bros and still didn’t get pass World 1. And some people managed to complete the game within 5 minutes.

In fact, Speedrunner “Blubbler” recently set the world record for fastest Super Mario Bros game in 4 minutes 57.69 seconds. He beat the previous record of 4 minutes 58:09 seconds.

Amazing. If only I knew this trick when I was young……

Guardians Of The Galaxy Director & Cast coming to Singapore

Good news everyone! Zoe Saldana (Gamora), Dave Bautista (Drax) and Director James Gunn from Guardians Of The Galaxy will be coming to Singapore for a red carpet event at Shaw Lido.

GuardiansOfTheGalaxy

From Marvel, the studio that brought you the global blockbuster franchises of Iron Man, Thor, Captain America and The Avengers, comes a new team—the Guardians of the Galaxy. Part of a quartet of disparate misfits, WWE star Dave Bautista plays physical brute, Drax. Zoe Saldana, known for her roles in Pirates of The Caribbean: The Curse Of The Black Pearl, Star Trek and Avatar, plays Gamora, an orphan from an alien world.

Directed and co-written by James Gunn, Marvel’s “Guardians of the Galaxy” finds space adventurer Peter Quill the object of a bounty hunt after stealing an orb coveted by a treacherous villain, but when Quill discovers the power it holds, he must find a way to rally the quartet of ragtag rivals hot on his trail to save the universe.

Fans and media from all over Asia-Pacific region will come together to get a chance to witness the first leg of this media interaction and red carpet event. The red carpet event will be held at Shaw Lido from 6.30pm on 12 July 2014.

Marvel’s Guardians of the Galaxy opens in Singapore cinemas on 31 July.