GameStart 2014, the inaugural chapter of Southeast Asia’s premier game show GameStart Asia, saw throngs of enthusiastic gamers heading to Suntec Convention Centre over the past weekend. Over 12,000 visitors from Singapore and countries including Malaysia, Indonesia, Vietnam, Australia, America, Japan and Philippines descended upon Hall 403 on 25 and 26 October to be a part of gaming history in what proved to be two days of adrenaline-fueled non-stop action.
Queues for the event started forming the night before, and crowds thronged the Playstation, BANDAI Namco, 2K and Blizzard booths once the doors opened at noon, eager to score loot bags and bragging rights about being the first in Singapore to try their hands at unreleased games like Bloodborne, EVOLVE, Dead Island 2, Guilty Gear Xrd –SIGN- and The Order 1886.
There were game trials and demos for a range of games of all genres, and high- energy sessions with the producers of Sword Art Online (Yosuke Futami), Freedom Wars (Junichi Yoshizawa), and Bloodborne (Maasaki Yamagiwa). Naruto fans were thrilled to have the chance to play against producer Komoto Daisuke, who was dressed in the character’s signature orange and black outfit.
The event wasn’t just about the big boys in the industry, as promoting the smaller and independent industry players was a priority for Eliphant. Boomzap Entertainment, IMBA Interactive, Inzen Studio, Kinetiquettes, Liongeeks, Nebo, Rock Nano Global, Shawn Beck and Witching Hour Studios all had a presence at GameStart2014.
The GameStart2014 opening ceremony included the official signing of a three year extension of Sony Computer Entertainment Japan Asia’s partnership with Singapore’s MDA and Nanyang Polytechnic for the Playstation Incubation Studio. The studio is an initiative by MDA and NYP to establish a complete resource centre that helps small to medium-sized studios based in Singapore to develop their games.