Archive for March 2015

Twitter opens office in Hong Kong targeting Greater China advertisers

You might not be able to access Twitter in China due to the Great Firewall of China. But that is not stopping Twitter from opening an office in Hong Kong to service the online and mobile advertising markets across Greater China.

With many Chinese brand advertisers and app developers selling to the worldwide market, Twitter provides an attractive opportunity to reach over 288 million monthly active users, 80% of which are on mobile, that send over 500 million Tweets per day.

Twitter provides a comprehensive portfolio of advertising solutions to help advertisers reach Twitter users beyond their own follower base. Sophisticated targeting technology includes interest categories, keywords, location, device, gender and more. The core ad formats are Promoted Tweets, Promoted Accounts, Promoted Trends, while new ad formats include Lead Generation, Native Video, Mobile App Promotion and Website Card. Twitter also provides a comprehensive Analytics tool to advertisers to measure the effectiveness of their real-time marketing campaigns.

OCBC bank launch biometric authentication on mobile banking app

OCBC Bank customers can now easily check their bank balances on their smartphone at the touch of a finger. Using Apple’s Touch ID, OCBC OneTouch allow customers to see their bank balances using fingerprint recognition as log-in. This is the latest in a series of digital innovations by OCBC Bank, which continues to lead in the financial digital space.

OCBC OneTouch pic2

OCBC OneTouch enhances the customer experience for mobile banking users by making it easier and quicker for them to check bank balances – both assets and liabilities. Such checks make up about 60% of all mobile banking transactions. To perform banking transactions other than balance enquiry, customer have to log in to Mobile Banking using their access code and PIN.

This service is available for iOS devices that incorporate Apple’s Touch ID fingerprint sensors with iOS 8 or above.

To get started, customers need to perform a one-time activation by keying in their OCBC Mobile Banking access code and PIN. Thereafter, within the Mobile Banking app, customers only need to place their finger on the home button to view their account balances. All account numbers displayed are partially masked with only the last 4 digits of the account number revealed.

Battlefield Hardline

Check out the official launch trailer for Battlefield Hardline.

Battlefield Hardline puts players right in the middle of the war on crime in the gritty and glamorous streets of Los Angeles and Miami, allowing fans to live out their fantasy of being a cop or a criminal. Delivering an all-new canvas for the best-in-class first person action gameplay Battlefield is known for, Battlefield Hardline sees Visceral Games bring its critically acclaimed single player storytelling pedigree to provide an engaging story in a setting reminiscent of modern TV crime dramas.

In multiplayer, fans will feel the thrill of the heist or the satisfaction of the ultimate bust with new twists including new modes, weapons, vehicles and gadgets.

battlefield_hardline_1_wm

Battlefield Hardline will be available 17 March 2015 in Asia on Origin for PC, Xbox One, PS4, Xbox 360 and PS3. You can preorder Battlefield Hardline now at Battlefield website or Origin.

FOSSASIA 2015

FOSSASIA will be taking place in Singapore for the first time from 13 to 15 March 2015 at Biopolis and LaunchPad.

FOSSASIA 2015 is an exciting Open Technology event for developers, students, and start ups using open source to build up their businesses. It is a unique opportunity to share the latest innovations in open source technologies and meet contributors and potential partners. The conference will feature over 100 talks and workshops covering the latest in Free and Open Source Technology projects, including those focussed on the development of Singapore as a smart nation.

Registration is free for open source technology community participants. For more info, visit FOSSASIA website.

15349805084_6100216f64_o

How to create WeChat Official Account?

It is surprisingly easy to create a WeChat Official Account.

All you need to do is visit apply.wechat.com to register for an official account. The process is free and has no associated registration cost.

WeChatOA

WeChat has not authorised any agency as the official OA registration partner and all applications can be made via the website.