Mi Fan Festival 2015 was a huge success for Xiaomi. The company reports that it sold 2.12 million phones and recorded total revenue of RMB2.08 billion (about US$335 million) over 12 hours.
And its now officially on the Guinness world record for “Most mobile phones sold on a single online platform within 24 hours”.
Mi Fan Festival 2015 was concurrently held in seven markets with Malaysia, India and Indonesia joining the party for the first time this year.
Besides mobile phone, more than 38,000 Mi TVs and over 770,000 smart appliances were sold, including 200,000 Mi Bands and 247,000 Mi Power Strips. Revenue from accessories stood at RMB190 million after 12 hours.