Archive for April 2015

EZ-Link Hello Kitty EZ-Charm

Sick and tired of those boring EZ-Link card? Well, EZ-Link just launched the EZ-Charms, a trinket that works the same way as the existing EZ-Link card.

The EZ-Charm can be used on buses, trains, taxis, payment for shopping and dining as well as topping up at all ez-link card channels.

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The first EZ-Charm design features Hello Kitty, the iconic feline character, to give users a lovely, fun and stylish piece of ornament to hang off their mobile phones, key chains and more. This series of charms are available in four designs: Red (white face with red bow), Blue (white face with blue blow), Pink (white face with pink bow) and Black (black face with gold bow).

Measuring 3.3cm by 2.5cm by 0.5cm, each EZ-Charm is sold in an attractive packaging, making it not just a companion to brighten up every journey but an adorable gift for loved ones. All EZ-Charms are sold without stored value and are valid for two years.


Gillette Avengers-inspired razors

Gillette and Stark Industries have joined forces to create four razors using Avengers-inspired technology, modeled after Gillette Fusion ProGlide. With the critical mission to set a new standard for all razors moving forward, Stark Industries’ R&D team has adapted its renowned technology to build four prototypes of razors modeled after members of the Avengers: Iron Man, The Hulk, Captain America, and Thor.


The Repulsor1 with Exoblade has an Arc Reactor Technology that generates a perpetual energy supply to obliterate face hairs with Uni-beam pulse bolts.

The Gillette XL Gamma with stress-triggered sensors and an unstable molecular structure, can increase up to 700% in razor mass and brute shaving force

The Gillette Ultra Strike is rebuilt with Super Soldier Technology and has a rare Vibranium-coated Shield Cartridge that shoots out from the handle to cut targeted hairs

The Gillette Thunder scorches hairs to the follicle with micro-lightning and an honor based gyro-gravity field to make it borrow-proof.

Learn more about these Avengers-inspired razors and catch Avengers: Age of Ultron with every $30 purchase of Gillette products by 31 May 2015.

Colby Brown’s new camera: LG G4

We are just few days away from the launch of the new LG G4. Check out this teaser video by professional photographer Colby Brown as he introduces the camera on the LG G4.

Challenger introduce two new experiential concepts – ‘Go Android!’ and ‘Game On!’

Challenger recently revitalized more than 4,000 square feet of its cookie-cutter retail space at its flagship megastore in Funan to introduce two new experiential concepts – ‘Go Android!’ and ‘Game On!’


From Acer, Asus, Fitbit, HTC, Lenovo, Huawei, Samsung to ZTE, ‘Go Android!’ showcases a comprehensive selection of Android devices in a uniquely branded space spanning a total of 1,100 square feet. Shoppers will be spoilt for choice where they can see, touch, feel and experience the possibilities of all the latest and coolest Android devices.

With Android wearables, smartphones, tablets to TV, featured alongside complementary accessories such as headphones and smartphone cases, shoppers are invited to experience the complete suite of Android products in an interactive environment like no others.

Challenger also announced its Accidental Protection Damage plan, where more than half-a-million existing ValueClub members are automatically entitled to a 1-time repair claim for their Android and Windows smartphones purchased at Challenger.


Spanning over 3,000 square feet, ‘Game On!’ is the place for both casual and enthusiastic gamers looking to experience a little more reality when shopping for gaming solutions. Shoppers are invited to try their hands on a wide range of cutting-edge gaming gadgets and peripherals from brands such as Armageddon, ASUS, Razer, Sony Playstation, Steelseries and Xbox.

Also part of ‘Game On!’ is the new Xbox Xperience Zone! – the first of such concepts in Singapore. Gaming takes on a larger than life proportions with three 110-inch video walls where gamers and even non-gamers can immerse in themselves in a selection of games.

Samsung at Fashion Steps Out 2015

Samsung recently launched its Samsung Galaxy S6 4G+ and Galaxy S6 edge 4G+ in tandem with Fashion Steps Out 2015, Orchard Road’s traffic stopping fashion extravaganza. Samsung Galaxy S6 4G+ and Galaxy S6 edge 4G+ were designed to address the unique needs of fashion-forward consumers. During Fashion Steps Out, models wore specially designed outfits inspired by the jewel-like qualities of the latest Samsung devices.






Consumers can still participate in Fashion Steps Out activities until 24 May 2015.

Style on the Move with Samsung (18 – 19 April; 25 – 26 April)
Two specially outfitted “Style on the Move with Samsung” trucks will make their appearance in front of Ngee Ann City and Mandarin Gallery. Consumers can experience the Samsung Galaxy S6 4G+ and Galaxy S6 edge 4G+ first-hand, and browse for the latest FSO 2015 updates via the @Orchard mobile app or FSO 2015 microsite.

Fashion Sculpture (10 April –24 May)
Located in front of Ngee Ann City, the 3m by 1.2m installation gives visitors the opportunity to direct their own cover photo shoot. Consumers can use the Samsung Galaxy S6 4G+ smartphones available on set (until 26 April) at the Fashion Sculpture to capture their best looks and upload to Instagram with the hashtag #fashionstepsout.

SG Next50: Fashion Futurism (17 April – 10 May 2015)
Those who missed the Orchard Fashion Runway can still catch the 50 special looks created by local designers through the SG Next50: Fashion Futurism exhibition at Paragon Atrium 1, where the looks created by 5 local designers are exhibited alongside the new stylish Galaxy devices. Visitors will have a glimpse of the creative development process and the inspiration behind the collections that pay tribute to Singapore’s Fashion and Style.