Lenovo recently unveiled their new logo at Tech World. The new logo offers a more personal, engaging and consumer-centric experience that reflects Lenovo’s incorporates its rich heritage of acquisitions and original innovation DNA.
The new logo is made up of two key elements. The word Lenovo is redesigned in a more contemporary way, making it more readable so there are no pronunciation issues around the world. The wordmark is housed ina containing shape which is meant to be more than just a design element. It acts as a window into culture and the world, housing a range of images, colours and patterns.
Lenovo recently celebrated the 10th anniversary of its acquisition of IBM Personal Computer Division. The acquisition launched Lenovo to become a $46 billion technology leader and one of the world’s leading consumer electronic companies. This also spurred growth into new business and devices including smartphones and servers boosted by acquisitions of Motorola Mobility and IBM’s X86 server business in 2014.