Star Wars Force Friday

There’s been an awakening. Have you felt it?

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This coming Friday (4 September 2015), Star Wars fans around the world will get a first look at new products inspired by the upcoming film Star Wars: The Force Awakens as the world’s first live, global toy unboxing event unfolds across 12 countries, 15 cities and 18 hours. Selected toys and merchandise will be revealed for the first time on YouTube.

The celebration will be hosted out of Los Angeles, with live unboxings beginning in Sydney, Australia (evening of 2 September US time), and the grand finale at Lucasfilm, home of Star Wars, in San Francisco (morning of 3 September US time). Catch all the action on Star Wars YouTube channel.

In Singapore, the Force Friday event will be held at Toys R Us, United Square, Atrium on 4 September from 0001 to 0230 Singapore time. Besides getting first dibs on Star Wars: The Force Awakens toys and merchandise, there will be an exciting line up of events for fans to participate in, including best dressed impersonator competition and Star Wars trivia with prizes to be won.

The first 300 customers who purchase Star Wars: The Force Awakens merchandise will also get a goodie bag. The top Toys R Us Star Card Spender for the night will be rewarded with a Limited Hasbro Star Wars: The Force Awakens toy.

See you at Toys R Us, United Square this coming Friday! May the Force be with you.

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