Archive for January 2016

How to piss off a bunch of people with YouTube non-skippable pre-roll ads?

Over the weekend, UOB managed to piss off quite a number of people with their YouTube ads. It’s a 16 seconds pre-roll ad that is non-skippable.

I lost count of the number of times companies piss off people with non-skippable YouTube ads. Marketers need to realise that if their ads are interesting, people will naturally watch the whole ad and even share it with their friends. But it the ad is boring or annoying, even if you make it non-skippable, people will still switch to another tab while waiting for the ad to finish.

Photo 2-1-16, 5 13 42 PM

Photo 2-1-16, 5 13 49 PM

This is not the first time a company does pre-roll ads. Maybe UOB pissed more people off becuase they spend a lot on the non-skippable pre-roll ad. Everyone get annoyed when they keep seeing the same ad over and over again. It doesn’t help when the ad has annoying sound.

I have nothing against pre-roll ads. But if you are going to make it non-skippable, at least make it interesting and don’t spend too much money on it until everyone see it at least 10 times a day. In fact, best is don’t do non-skippable ads. If your ad is interesting, people will even find it on YouTube.

Well, this is not the first time and I’m sure this will not be the last time. As a digital marketer, sometimes I’m worried that even my company will do something like this. *finger cross* Let’s hope I’m able to stop it.

PS: Some of you might say “Hey, at least they got your attention!” Oh yes they did. In a super negative way. I was so pissed that I almost wanted to close my 2 bank account, 1 fixed deposit and credit cards with them. So no, negative publicity is not publicity. Negative publicity is negative publicity. Period.

Marina Bay Countdown 2016

I thought I told myself that I’m not shooting New Years Eve fireworks again. It’s like a toxic relationship. You know you are going to wait long hours, squeeze here and there and have a hard time leaving the place because it is too crowded. And the photos most likely won’t turn out great since they fire a lot of fireworks and the entire sky will be smoked out after a few shots.

But you still go back year after year. I don’t know why.

And to make things worse this year, it decided to rain before the fireworks. Luckily I brought along a disposable poncho and rain cover for my camera.

Decided to camp out at Marina Bay Sands side this year near the Art Science Museum. The crowd only start forming after 8 plus due to the on and off rain. The crowd control at MBS was horrible. They closed all the doors and left just 2 open. I don’t know the logic behind that. There a huge crowd and they are forced to use just 2 exits at the 2 corner of MBS. If there is a stampede I think a lot of people will be injured.

I managed to capture some nice reflection shots just before the fireworks thanks to the windless night.

IMG_6334

Not sure what’s the special occasion this year but the New Year Eve’s fireworks lasted for 8 minutes. I must say this is one of the nicer fireworks I’ve seen. But as usual, the whole area starts to get fully smoked out after a while. And it doesn’t help that there isn’t much wind. But still managed to get a few good shots.

IMG_6339

The fireworks were a bit too high. Didn’t bother adjusting my camera cause I know my 1.6 crop factor Canon 60D with 11-16mm Tokina lens will not be able to capture everything no matter how I adjust it. Oh well. Maybe I should get a full frame with fish eye lens next time. Or stand further back.

IMG_6340

IMG_6341

IMG_6342

IMG_6348

IMG_6354

The whole place is so smoky after the fireworks that it actually looks good on camera. But I’m too tired so I only took a few shots handheld.

IMG_6432

IMG_6434

Surprisingly, the crowd managed to clear pretty fast this year. Deep down inside, I’m telling myself this is the last time I’m shooting fireworks on New Year Eve. But something tells me that I’ll be there again.

DK’s Tech Prediction for 2016

If you have been following this blog for some time, you will know that I will always do a tech prediction at the start of the year. And to be honest, most of these predictions don’t come true so don’t take them too seriously. But still it is a fun way to start the year.

So here goes…..

Drones… drones everywhere

DronesEverywhere

No, I’m not saying the sky will be filled with flying drones. But I’m predicting that 2016 will be the year of the drones hitting mainstream. With drones getting cheaper and cheaper, buying a drone will be like buying a PC or a camera. And yes, that is going to cause quite a bit of problem.

Drone accident
I hope I’m wrong with this. But with so many drones flying around, I think we will see an accident between an airplane/helicopter and drone this year. Maybe the drone operator flew the drone too near the airport or too high that it hit the plane/helicopter. I’m also guessing its just minor damage to the plane/helicopter but serious enough to force the pilot to do an emergency landing.

Facebook launches virtual reality social networking
We all know that Facebook acquired Oculus Rift in 2014. Oculus Rift should be releasing their VR headset later this year and I suspect Facebook will make full use of it by announcing a VR extension to Facebook. Something that allows you to wear the VR headset and interact with your Facebook friends.

Touch gesture comes to Mac OS
After seeing the iPad Pro in action, I got this feeling that touch gestures will finally be coming to Mac OS soon. Yes, I know Apple said that they won’t be putting touch screen on Mac OS devices. But I think the times has changed and we will finally get to see touchscreen MacBook Pro, MacBook Air and iMac this year.

Most smart phones will switch to USB Type C except iPhone
2016 will be the year USB Type C gain popularity and start showing up in most of your devices like laptop and smartphones. While most smartphones launched in second half of 2016 will be using USB Type C, I’m guessing that Apple will stick to Lightning port for iPhone and iPad.

Canon or Nikon release a full frame mirrorless camera
This is just a wild prediction. But with the success of Sony full frame mirrorless camera, I’m guessing Canon and Nikon should be working on something to rival that. I guess we might see it in 2016. Just a wild guess.

WhatsApp loses its popularity
Nothing last forever. I’m predicting that by end of 2016, most users will be switching away from WhatsApp and moving to other chat messaging app. I’m guessing most likely Telegram but I won’t be surprised if it is a new messaging app that we haven’t heard of yet.

Netflix is going to be a big hit in Singapore
We all know that Netflix will be coming to Singapore this year. I predict that Netflix will be a big hit despite the fact that some shows will not be available due to MDA censorship and content rights ownership. At least it is easier to get most content without having to mess around with VPN.

Singapore will regulate UberX
We know the Land Transport Authority is looking into this. I predict that LTA will announce a set of regulations for UberX and other similar services. I’m guessing there will be over regulations to make it a so called “levelled playing field” with the taxi companies. Most likely all UberX drivers will need to take the same Taxi Driver’s Vocational Licence.

Nobody cares about the Digital and Social Media Advertising Guidelines by ASAS
The Advertising Standards Authority of Singapore (ASAS) is now seeking public inputs for its consultation on the draft Digital and Social Media Advertising Guidelines. I don’t know if anyone from the public told them to save the trouble and not do it. But the ASAS will most likely release the guidelines in 2016. I’m predicting that most bloggers, youtubers and online influnecers will ignore it. These are just guidelines and not law. So why would anyone follow it?

Disclaimer: These predictions are my own views and not representative of those of my employer.