Mobike recently announced it is formally launching in Singapore. This is the first time that a Chinese bike-sharing company has launched a full-scale deployment in an international market, and comes less than a year after the first Mobike hit the streets in April 2016.
Mobike’s launch in Singapore coincides with the government push to support cycling as a viable last-mile transport solution through initiatives such as the “Walk, Cycle, Ride” scheme and the expansion of the city’s 300km Park Connector Network. A local Mobike team is also working with regulators and partners to develop bike-sharing in Singapore. Mobikes will initially be deployed at high demand areas such as MRT stations and university campuses, with a focus on high-density residential areas where commuters will be travelling to and from their homes or offices to nearby transport hubs.
Every Mobike is equipped with a proprietary “smart lock”, containing GPS technology that connects the bike with Mobike’s Internet of Things platform. This technology enables the company to locate the position of each bike, allowing users to find a bike near them through the app’s built-in mapping function. This also allows Mobike to implement a data-driven approach to operations, using data analysis to distribute their fleet of bikes efficiently around the city to meet user demand. The platform also enables Mobike to monitor the health status of each bike and whether bikes are being parked in appropriate locations, a feature that no other bike-sharing company can offer.
To celebrate its launch in Singapore, Mobike is running a special promotion over the coming weeks that will enable users to enjoy Mobike for as little as 50 cents. Payment is quick and easy using a debit or credit card. Mobike is also working withother companies such as NETS and SMRT to accept other payment methods in the future.