The highly anticipated Shell “tissue box promotion” is back. From 3rd March to 27th April 2014, drivers will receive a free Shell tissue box by simply spending a minimum of $50 on Shell fuels and presenting their Shell Escape Card. Non-Escape members can sign up at any Shell station.
Simply peal and win attractive prizes such as $5 Shell Fuel Vouchers, $2 off Meiji milk, $1 off JWEL ice cream, and 1-for-1 7-Eleven Distilled Water. 10 lucky winners will also stand to walk away with the grand prize of a year’s supply of Shell fuels worth $5,000 each, by collecting 4 tabs that make up the figure ‘5-0-0-0’.
For more info, visit Shell website.
Fans of Top Gear are going to love this. The test track is now on Google Street View. And the best part is, The Stig actually raced the Google Street View Car around the track in a Mercedes-Benz SLS AMG Black. You can even see the car in the actual Street View. How cool is that?
You can now navigate the Top Gear test track here.
Celebrity DJs Glenn Ong and Jean Danker were pitted against each other in a head-to-head competition last Saturday (18 January 2014) to obtain the highest fuel efficiency score. They were participating in Singapore’s first-ever Shell FuelSave Celebrity Driving Challenge.
This Driving Challenge is part of an educational journey on fuel-saving, which demonstrates how motorists can reduce costs by using the right fuel and making simple changes to driving habits. In journeying with Shell, Glenn and Jean learned to apply fuel efficiency to present day driving environments and future mobility scenarios. Guiding Glenn and Jean as they manoeuvred the roads of Singapore and undertook pit-stop challenges were Ferdinand Lai and Annette Phay, one of the winning couples of the Shell FuelSave Challenge held in August 2013.
Jean Danker emerged as the winner with a fuel efficiency score of 17.2 km/l and will be representing Singapore for the celebrity drive at Shell Eco-marathon Asia in Manila on 7 February 2014. She will join three other famous faces from Malaysia, Thailand, and the Philippines. The celebrities will then compete in a challenge that will see them put Shell FuelSave fuels and their new-found fuel efficiency skills to the test to see who can go the furthest in an ultra-energy efficient vehicle designed by students.
I love it when company do creative ads in response to their rival’s ads.
Few months ago, Mercedes-Benz did a TV commercial for their new Mercedes S-Class. The commercial used chickens to demonstrate their active suspension system.
Jaguar rolled out a brilliant ad in response to Mercedes-Benz magic body control campaign.
Score: Jaguar 1 – 0 Mercedes-Benz
Your move Mercedes.
Here’s a clever advertisement by Honda that uses optical illusions to mess up your mind. No computer animation were involved. Just smart use of camera angle and 3D painting.
Check out the behind the scene video.