Archive for the Social Media Category

Manage multiple accounts on Instagram app

Finally, a feature that many Instagram users were begging for. Instagram now allows you to manage multiple accounts from the Instagram app. This new feature is great for those who have multiple Instagram accounts and social media manager who manages their company’s Instagram account.

To do this, simply go to Options, Add Account and login to the other account.

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Once you logged in to the other account, you will have the option to switch between accounts by tapping on your Instagram handle at the top and select the account that you want to use.

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Most Instagram users should be getting the multiple accounts feature now. Make sure you are using Instagram version 7.15 and above. Have fun. Just remember to be careful and don’t post on the wrong account.

Facebook will roll out Facebook Reactions globally in a few weeks time

After several months of testing Facebook Reactions in Ireland and Spain, Facebook Chief Product Manager Chris Cox said in an interview with Bloomberg that the feature will roll out globally in a few weeks time.

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The Facebook Reactions is a set of emoji displayed as a drop-down menu below the usual Like Button and will be available both on Pages and User Profiles. There will be 5 emoji: Angry, Sad, Wow, Haha and Love. Yay was dropped because it was not universally understood.

And no, there is no Dislike emoji.

The Facebook Reactions will roll out globally in a few weeks time. Personally, I couldn’t find a Facebook Reactions emoji that reflects my reaction to this news. Not really a fan of this. Prefer the simplicity of a Like button.

How to piss off a bunch of people with YouTube non-skippable pre-roll ads?

Over the weekend, UOB managed to piss off quite a number of people with their YouTube ads. It’s a 16 seconds pre-roll ad that is non-skippable.

I lost count of the number of times companies piss off people with non-skippable YouTube ads. Marketers need to realise that if their ads are interesting, people will naturally watch the whole ad and even share it with their friends. But it the ad is boring or annoying, even if you make it non-skippable, people will still switch to another tab while waiting for the ad to finish.

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This is not the first time a company does pre-roll ads. Maybe UOB pissed more people off becuase they spend a lot on the non-skippable pre-roll ad. Everyone get annoyed when they keep seeing the same ad over and over again. It doesn’t help when the ad has annoying sound.

I have nothing against pre-roll ads. But if you are going to make it non-skippable, at least make it interesting and don’t spend too much money on it until everyone see it at least 10 times a day. In fact, best is don’t do non-skippable ads. If your ad is interesting, people will even find it on YouTube.

Well, this is not the first time and I’m sure this will not be the last time. As a digital marketer, sometimes I’m worried that even my company will do something like this. *finger cross* Let’s hope I’m able to stop it.

PS: Some of you might say “Hey, at least they got your attention!” Oh yes they did. In a super negative way. I was so pissed that I almost wanted to close my 2 bank account, 1 fixed deposit and credit cards with them. So no, negative publicity is not publicity. Negative publicity is negative publicity. Period.

Twitter brings K-Pop Fans closer to Mnet Asian Music Awards 2015

The 2015 Mnet Asian Music Awards will take place on 2 December 2015, at AsiaWorld-Expo in Hong Kong and the best way to catch the live action is through Twitter. Channel M (@Channel_M_Asia) will use Twitter to provide live broadcast of the Awards highlights on Periscope, backstage videos, celebrity GIFs, to share with fans following #2015MAMA all over the world

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Follow @Channel_M_Asia and @MnetMAMA to stay on top of the Mnet Asian Music Awards in real-time. Use #2015MAMA, #loveMAMA, and #lookMAMA hashtags on Twitter to join the conversation with other K-Pop music fans worldwide.

Celebrities expected at the awards include Big Bang, (@ygent_official, @YG_GlobalVIP, @IBGDRGN, @ForvictoRi, @Realtaeyang), CL (@chaelinCL), Girls’ Generation (@GirlsGeneration), Infinite (@Official_IFNT), f(x) (@llama_ajol), JY Park (@followjyp), PSY (@psy_oppa), Uee (@uuuei), Park Shin Hye (@ssinz), Park Ji Yoon( @raellepark), Apink (@Apink_2011) and many more.

Fans will also be able to experience the excitement and glamour of the Awards’ red carpet, as Twitter will set up a Vine360 Booth at the event, which will capture 360-degree views of the K-Pop stars and their celebrity fashion on the red carpet. The exclusive video content will be featured on @MnetMAMA (in Korean/English) and retweeted on @Channel_M_Asia (in Mandarin/English) throughout the red carpet event, which will start at 5pm on 2 December.

Twitter replacing Favorites with Likes

Some of you might have noticed that the Favorites button (that Star icon below every tweet) has been replaced by a Heart icon. Twitter is killing the Favorites feature and replacing it with Likes. Yes, just like Facebook.

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According to Twitter, the heart is a universal symbol that resonates across languages, cultures, and time zones. The heart is more expressive, enabling users to convey a range of emotions and easily connect with people.

What do you think about the new Like feature? Will it make you Like more tweets compared to Favorites?