Bad news to Instagram users in Singapore, New Zealand, Finland, Ireland, the Netherlands and Venezuela. Instagram is now showing you a curated timeline instead of the usual chronological order.
Instagram announced a few weeks ago that on average, a user miss 70 percent of the post on their feeds. So in order to “improve” your experience, Instagram will change the order of your feed to show the moments that they believe you will care about the most.
As usual, that cause a big hoo-ha on social media and many Instagram accounts were urging their followers to turn on notifications for their accounts so that they won’t miss a post. Instagram had to quickly clarify that they are only doing testing on a small selected group of users.
Hmmm….. unfortunately they have chosen Singapore as one of the guinea pigs.
It’s been more than 24 hours since Instagram turned on the curated feed for my Instagram account and I must say that the experience is horrible. Maybe I’m resistant to changes. I’m used to seeing the latest photo on my feed. But with the new change, the first image I see might be something posted a few hours ago. The feed is no longer in chronological order. You can get a post from 2 hours ago follow by a post from 40 minutes ago.
Maybe it takes a while for Instagram to understand my preference. But right now my newsfeed suck big time. I keep asking why is Instagram showing this and that? And to make things worst, refreshing the feed doesn’t do anything. You’ll still get the same picture even if someone posted something new.
So yes, if Instagram is using us for testing, here’s my feedback. It’s horrible. Give us back our chronological order feed. If you really care about users missing out on “moments we will care about the most”, then put it on another tab. Give users the option of viewing Instagram in chronological order and curated order.
UNLESS the move to curated feed is simply to make accounts pay for advertisement so that their post will show up more and not improving user experience. Then I’ll say that changing to a curated feed is a good move.