Archive for the Video Category

Tom Cruise visits the Home of Guinness

As part of his worldwide tour for his latest movie, “Oblivion”, Tom Cruise visited the Guinness Storehouse in Dublin. Accompanying him is the lead lady in Oblivion, Olga Kurylenkoe and highly acclaimed Director Joseph Kosinski.

The trio were treated to a private tour of the Guinness Brewery where Guinness Head Brewer, Colin O’Brien demonstrated the craft behind the brewing process and even handed the reigns over to Cruise who started his very own brew, which once complete will be specially delivered to Mr. Cruise as a keepsake of his trip to the home of Guinness.

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Following the behind the scenes tour of the Brewery, Tom was whisked up to the highest viewpoint in Dublin city, the Gravity Bar at the Guinness Storehouse where Master Brewer Fergal Murray was on hand to teach him how to pour a perfect pint of Guinness. Cruise who was visibly excited about his surroundings, was then given a ‘windows tour of Dublin’ by Guinness archivist Eibhlin Roche highlighting key landmarks such the Phoenix Park, St. Patrick’s Cathedral, Trinity College and Croke Park

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Cruise was also presented with a certificate of Irish ancestry from the Department of Foreign Affairs. Cruise, who was born Tom Cruise Mapother IV, has ancestry on his father’s side in Kilteevan Co Roscommon and Co Dublin through both the Mapother and Cruise families.

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Oblivion is coming to Singapore theaters on 11 April 2013.

BioShock Infinite Sky-Hook replica

Players of the new game BioShock Infinite will be familiar with the Sky-Hook. The Sky-Hook is a melee weapon and means of transportation throughout Columbia on its Sky-Lines. A pretty useful tool in the game.

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Want to win a 1:1 replica of the Sky-Hook from the game BioShock Infinite? 2K Games Asia having a giveaway now on their Facebook page.

All you have to do is to take a photo of yourself either holding a copy of the BioShock Infinite game or posing with any authorized advertisement of the BioShock Infinite game, add a caption and upload on the Facebook app. The most creative entry wins. This contest ends on 14 April 2013 and is open only to residents of Singapore aged 18 and above.

Cool huh? I’m actually impressed by the details on the replica. Check out this unboxing video.

Star Trek promotion during Earth Hour

As part of the promotion for the upcoming blockbuster movie, Star Trek: Into Darkness, Paramount Pictures put up a huge glowing Star Trek logo over London using 30 LED-bearing quadrocopter drones. I’m not a Star Trek fan but I will be excited by their clever use of quadrocopter drones.

But here’s the only problem. They did it around Earth Hour. The quadrocopter drones flew into position before the start of Earth Hour and observed Earth Hour by turning off the lights for 1 hour. And to keep sync with Earth Hour’s initiative, the quadrocopters used batteries charged in Austria with green energy from the Austrian renewable energy grid.

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Earth Hour is about raising awareness about the need to take action on climate change by encouraging households and businesses to turn off their non-essential lights for one hour. It is not about adding non-essential lights and turning them off for one hour. This defeats the purpose of Earth Hour. And it’s Earth Hour. It’s a time to raise awareness about climate change, not an upcoming movie which everyone is going to watch eventually.

So thank you Star Trek for using this opportunity to promote your movie. I hope other companies don’t follow your footsteps and try to hijack Earth Hour for their own marketing activities.

Nokia CEO Stephen Elop throws away an iPhone on National TV

Nokia CEO Stephen Elop was on Finnish TV show few days ago where he threw the interviewer’s iPhone on the floor.

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During the interview, the interviewer asked Stephen several times about an rumored Nokia product, the Lumia 928. Stephen Elop tries to evade the question so the interviewer took out his iPhone. Stephen Elop quickly took care of it by throwing it on the floor and promising to get the interviewer a Nokia phone.

I’m not sure about you but this whole thing feels like a marketing stunt to me.

Earth Hour in Singapore 2013

Singapore marked Earth Hour last Saturday together with the rest of the world. At 8:30pm, major buildings and skyscrapers switched off all non-essential lights to make a statement that they are concern about the future of planet Earth.

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I love the Singapore City skyline. And I feel that it looks better with all the lights switched off. It’s different from other nights.

I always say that Earth Hour is just to drive awareness. Turning off the lights for 1 hour doesn’t do anything. It’s what we do after Earth Hour that matters.