I guess by now most people know that there will be no Olympics live telecast in Singapore. Instead, Mediacorp will be showing delayed telecast of the Olympics from 5 – 21 August. According to news report, Mediacorp inked a deal with the Olympics broadcast rights holder Dentsu to air an event only after the entire session has concluded although certain events featuring Team Singapore athletes may be aired minutes after they end.
Now of course there will be lots of complains on social media. This is the first time we are not getting live telecast since 1984. And its natural for a lot of people to start blaming Mediacorp and the Government. But let me just say that they are barking at the wrong tree.
The main issue here is that the rights to broadcast sporting events has been going up. To a stage that it is just too expensive. Instead of blaming Mediacorp, why isn’t anyone blaming Dentsu, the broadcast rights holder in this region. Why are we paying so much to get the rights to watch these sporting events live?
According to some reports, the asking price for the 2016 Olympics live telecast rights is around US$6 million. Mediacorp paid US$2.5 million in 2012 for the London Olympics. The cost has more than doubled in just 4 years. Has anyone questioned why?
It is time we stop being held hostage by all these content rights holder. If they want to charge ridiculous price, then we should walk away and let them gain nothing. If we were to pay US$6 million this year, what makes you think they won’t ask for US$12 million for the next Olympics? When is this going to stop?
I’m glad that Mediacorp didn’t give in to Dentsu. I’m glad that the Government did not step in to foot the bill. We can do without live telecast if it is going to cost an arm and a leg. Let all the sports content rights holder know that if they want to charge sky high price, then Singaporeans will just not watch it. Enough is enough.
Disclaimer: These are my own views and not representative of those of my employer.
OK, I know today is not March 14. But it is July 22 which is another way to represent Pi. Lol. So happy Pi Day again.
Do you know that the earliest approximation of Pi was discovered by ancient Babylonians nearly 4000 years ago? Here’s a light-hearted infographic on some interesting facts about Pi from Parallels.
If you are reading this on 22 July, you might have a chance to hitch a free ride today. Grab is offering GrabHitch passengers free ride island wide. Each passenger is entitled to two free rides.
Offered by regular drivers, GrabHitch is a social ride-sharing service aimed at making the everyday commute more enjoyable, convenient and affordable. GrabHitch fares are kept low as fares go toward covering the drivers’ costs and are not for profit.
To claim your free rides, simply open your Grab app and tap on GrabHitch. Enter the promo code “HitchFriday” to enjoy your free ride.
To make a GrabHitch ride a better experience, do let your GrabHitch driver know if you are bringing extra passenger, pets or luggage. Give the driver a heads up if you are late.
And do take the front seat. 40% of GrabHitch drivers surveyed would like their passengers to take the front seat as it is good for conversation and a more sociable experience. After all, one in three GrabHitch drivers drive because it offers them a chance to meet new people and to contribute to a car-lite society. Addiitonally, more than 40% said that they have grown their social or business network since driving with GrabHitch.
Good news to all the McNuggets Curry Sauce fans. McDonald’s Singapore is launching the Curry Sauce in a limited edition take home bottle.
The Curry Sauce was developed in Singapore more than 10 years ago and since then it has become one of McDonald’s most popular and iconic condiments. There was even a major hoo-ah on social media when Curry Sauce ran out of stock briefly.
Well, now you can bring the Curry Sauce home. The bottled Curry Sauce is available from 21 July at $4.50 with any Extra Value Meal. (limited to 4 bottles in a single receipt) At 375ml, that’s roughly 15 packets of Curry Sauce.
If you are running Windows 7 and Windows 8.1, this is your last call to upgrade to Windows 10 for free. The one year free period will be ending on 29 July 2016. So if you haven’t upgraded, now is your last chance.
Windows 10 is now running on more than 350 million devices with more than 135 billion hours of use since launch.
Microsoft has announced that the next major update to Windows 10, the Windows 10 Anniversary Update, is coming on 2 August 2016. The Anniversary Update includes notable updates and features such as Windows Ink, enhancement to Cortana and Edge, new gaming experience for Windows 10 and Xbox One with Xbox Play Anywhere and many more. So if you are on Windows 10, look out for the Anniversary Update.