I’m no economic or marketing student. But there is something that I still cannot figure out.
Why is there a need to have a marketing campaign to promote your services when you have the entire monopoly?
I’m refering to the recent “Ride SMRT Go Places” contest.
Companies do promotions like lucky draw to attract more customers to use their service. Most of the time, they are trying to capture their competitiors’ market share.
But why is there a need to have a lucky draw to promote your service when you have the entire Monopoly? Customers have no choice but to use your service. So who are you trying to attract with your lucky draw? Why are you wasting money on useless marketing campaign?
FYI: This poster is found inside a MRT station. Obviously they are not targeting car owners who will not have the chance to step into the MRT station.
And 1 more thing….. If you got the money to have this stupid lucky draw, then why did we have a fare hike last month?