If you go clubing, you pay for the entrance fee and beer.
If you go out for dinner, you pay for the food and drinks.
If you take drugs, you pay for the drug. But that is not the only thing you need to pay.
This is the message that National Council Against Drug Abuse (NCADA) wants to spread to the youth thru a series of campaign that will run from October 2007 to February 2008.
Litford invited me to the NCADA press conference last Wednesday morning at SMU but I couldn’t attend due to work commitments. Damn. Sometimes I wish I’m a freelancer or student who isn’t tied to the desk during office hours. Heard that it was an interesting press conference with graffiti arts by street artist Zack and his four young proteges from SMU.
This is the usual ads we see.
This is the ads after graffiti arts.
Brilliant right? I must say this is the best campaign ads I’ve ever seen. There are a couple more ads created by Zack. You should be able to see them soon on Magazine, Newspaper and bus stops. And these are real ads from companies that was being ‘vandalised’.
By disrupting the glamour of such imagery in this surprising and unexpected way, NCADA aims to deliver the message that drugs can potentially take away everything you have: your life, your freedom, your privacy, and even your future. The threat of losing everything is to convince youth who abuse drugs to stop and to convey to those thinking of experimenting, that it’s really not worth taking up.
I feel that these ads really drive the message home. Well done guys.
Besides Zack, the media also mentioned that 7 bloggers has also been roped in to help spread the message. Which is why you are seeing me blogging about this now.
But the media forgot to mention another group of people who are helping to spread the message on anti-drugs. That group of people is blog readers like you. You can do your part by spreading the message to the people around you.