1. Dunkin Donuts Pulls Ad – After Dunkin donuts aired a television commercial featuring Rachel Ray wearing a black and white fringed scarf, bloggers took offense as the scarf was commonly known to be worn by Muslim extremists. After thousands of bloggers made their thoughts known and hundreds of comments posted on the Dunkin Donuts website condemning the ad, it was pulled off the air.
2. Sony Labeled Epic Fail – On Oct. 31, 2005 Mark Russinovich broke the story on his blog, describing how Sony BMG Music Entertainment distributed a copy-protection scheme with music CDs that secretly installed a rootkit on computers. Afterwards, the story spread like wildfire to what seemed like every tech blog on the net. The outcry from the blogosphere was so great, Sony stopped producing the copy-protection scheme and then recalled all of the cds which contained the copy protection. Lawsuits were then filed against the company. Sony’s reputation will never be able to clean itself of this stain.
3. The A.P. thinks they can charge for quotations – After word got out about how the A.P. sent a letter to The Drudge Retort website claiming that they were excerpting too much of their articles, the blogosphere blew up and gave the A.P. a lesson on Fair Use. With heavy hitting blogs going against the A.P. along with many other bloggers following suit, the A.P. eventually settled the claim and drew back it’s proposal to penalize those who quote their content in a meaningful way.
4. Snakes On A Plane – Before this movie was even released, it gained a huge following with fan sites emerging all over the web. After Josh Friedman’s blog entry the movie was then discussed on a number of other internet portals which then lead to bloggers creating songs, apparel, post art, pages of fan fiction, parody films, and mock movie trailers. In fact, the response from the blogosphere prompted New Line Cinema to go back and add five days of reshooting.
5. Dan Rather urged into retirement – After Dan Rather reported on a phony memo on CBS purported to show that President George W. Bush received preferential treatment and failed to fulfill his National Guard duty 30 years prior, the blogosphere erupted into a CSI like investigation. Blogs like Free Republic, Little Green Footballs and Power Line raised questions about the documents’ authenticity. This caused other conservative blogs to also investigate the matter. In the end, the blogosphere played a major role in showing how CBS had been duped and how Dan Rather had reported on a phony story. This lead to Dan Rather being urged into retirement by CBS