Singapore Digital Media Festival 2008

I’m now at the The Legends, Fort Canning Park for the Singapore Digital Media Festival 2008. I’ll be using this entry for live blogging and update you about things that is happening at the event. I won’t be able to do word by word live blogging. Too many things happening here. But I’ll post the highlights and short snippets.
For full coverage, you can also check out my live webstreaming here.
[1245] We are currently at the Panel discussion and Q&A with Iolo Jones, Hugh Hancock, Timo Vuorensola and Sandeep Bakhshi.


[1300] Hugh Hancock: Nobody made money from their first featured film.
[1308] Timo Vuorensola: People want to know the person behind the content.
[1310] We are taking a break for lunch. Will be back shortly. (Need to clean up this entry.)
[1435] Back from a private blogger session with the panel speakers and a quick lunch. Will try to blog about the private session later when I have time.
[1436] We are in the middle of the session on Digital Production and Visualisation
[1439] Mr Stefano Virgilli from Adobe User Group Singapore coming up on stage now.
[1440] Having some technical problem. We will go into panel discussion first.

[1449] Is it better to purposely make film that are unrealistic if you can’t make them as realistic like Final Fantasy?
[1455] How to monetize a completely pointless video? Maybe a video of someone sneezing on youtube can be paired with flu med.
[1507] Abishek Nair: A lot of people put film on the internet is for the fun factor. It does not matter if they make money. It’s more for the experience.
[1510] Moving to next session: Web-Enabled Business Models & Channels of Distribution.
[1511] Paul Meyers, CEO of Acme Mobile. Acme Mobile has 280 million of audience. They have 4 business model.
1) Wholesale distribution model. (Traditional media)
2) Amoe.com. (Selling direct to customer)
3) 3rd party platform development.
4) Experimenting with “Free”. (Just launch a football site today)
[1515] James Seng, VP of International Sales of PPLive. PPLive started in 2005 and is looking into expandation out of China. It is a peer to peer platform where everyone can share videos among friends. 110 million users in China. On average, a user spend 13 hr a week on PPLive.
[1519] They had 1.9 million concurrent users during Olympic opening night. Wow.
[1520] Philip Morgan, Chief Operating Officer of Muvee Technologies. Muvee do consumer video editing software.
[1524] Shwup.com allows users to create movie online and share it.

[1526] Joanne Teoh, Senior Producer of Channel NewsAsia. Anyone with a camera can claim to be a journalist.
[1532] Capitalize on core information assets. Don’t reinvent the wheel. Mediate, curate, aggregate, integrate.
[1537] Traditional media can break out of the box and use new media.
[1540] The web link us up not by proximity, but by interest.
[1540] Panel starting. Content doesn’t pay. It’s the things around the content that pays.

[1543] James Seng: The Chinese government is not as restrictive as what we all think. Some chinese says the China government is less restrictive than Singapore government
[1550] Paul Meyers: Consumption model will need to change. People will pay for content that fulfill a need. For example, someone might pay results of the football match delivered to his/her phone.
[1552] James Seng: Per per view movie on Computer/TV will not work in China. But it might work on a mobile phone.
[1555] Micro payment will not work in Singapore as the market is not big enough. But it might work in big countries like USA.
[1558] We are going for a tea break. Will be right back.

[1635] We are back from tea break and a great discussion session over coffee.
[1637] The Singapore DM Fest 2008 logo is designed by Nicholas Ang, a Design Student of Ngee Ann Polytechnic.
[1640] Aroon Tan, Managing Director and Co-Founder of Magma Studios. Magma Studios help companies create a virtual world.
[1645] Jonathan Wong, Web Platform Evangelist from Microsoft Singapore. It’s impossible for him to talk about web 2.0 within the 5 minutes time span.
[1648] Showing us a mobtv site done with silverlight. Still a demo. Not live yet.

[1649] There are some interactive features like seeing the bios of the actor. It also allow viewers to place comments inside the video.
[1651] Demo of Singtel F1 website.

[1656] S.P. Raja, SOA Architect from IBM . Segmentation, Profiling, Mobilization, Behavior.
[1700] People are lazy to turn on computer. So why not bring it to a Handphone?
[1701] Web 2.0 Technology pattern. Contribute, classify, rate, spread.
[1702] Web 3.0? Semantic search on video indexes? Computer are pretty dumb today. They have a lot of information but they don’t know what to do with the information.
[1704] Lai Kok Fung, CEO of BuzzCity Pte Ltd. BuzzCity is in the field of mobile internet.
[1706] 2 tier of mobile internet.
1) People who use laptop connect with handphone to access the internet.
2) People who use handphone to access the internet.
[1707] 2 reason why people come to a online community.
1) look for friends.
2) feel accepted/love
[1710] Hu Shunjie, Flex Developer at Seesmic. Seesmic is a video platform that allows conversation user’s blog/sites.
[1711] Misconception of online community: “If you build it, they will come.”
But more importantly, not just come, but keep coming back.
[1716] People will not email you directly. They will twitter/blog about it. You need to go to them
[1719] Seesmic has a large community of hearing impaired users who use video conferencing to “talk” to each other.
[1720] Panel starting.

[1723] The hype of online community is going down.
[1726] 2 questions that silicon valley still cannot answer.
How to monetized social community?
How to monetized user generated video?
[1728] You need to figure out if advertiser likes user generated content.
[1731] Will people come if there is no reward?
There are 2 type of currency.
1) The currency you use to buy stuff.
2) Social currency.
When you go online, you earn social currency.
[1736] End of panel. Lucky draw time. I don’t remember dropping my namecard into the fishbowl. Haha.
[1745] Signing off. Byeee…

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