I’m quite amused by the recent comment made by MP Teo Ser Luck on the extensive use of new media at the PAP Convention:
“That’s where the most intensive fights will be.”
This is not the first time I heard MP from PAP saying that New Media will be a battle ground for the next election. I don’t know the full context for the interview, but saying that the most intensive fight will be on New Media just doesn’t sound right.
You see, New Media is for you to engage, not fight. Perhaps PAP should learn from the PR agencies and companies who are using New Media. They come into New Media to engage their supporters and opposers, not fight a war with them. You cannot expect everyone to love you, kiss your ass and smell your fart on the New Media. You engage them, convince them and hope that you can convert them. But if you can’t, then perhaps make them your biggest critics. Whatever you do, remember that new media is for engaging, not fighting.
If you come into New Media with the mindset of fighting, then all you going to get out of it is a fight. And trust me, it’s going to be a big nasty fight.