Check in to Lenovo's booth at SITEX 2010

Here’s an interesting use of Foursquare by Lenovo Singapore.
The first 30 person to check in to Lenovo’s booth at SITEX 2010 each day gets a mystery gift.

Interesting usage of Foursquare. Think this is the first time a company in Singapore uses Foursquare at a consumer IT exhibition like this. With such promotion, the Lenovo booth will most likely be trending every morning. Once the location is trending, other Foursquare users nearby will see the location in the trending list. It’s a good way to inform visitors the booth location. I wonder how is the success rate.
Will we see more companies using Foursquare to promote their booth at exhibition?

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