Kindle e-books outselling paperbacks

We knew this day will come. It’s just a surprise that this day came so soon. Amazon reports that Kindle e-books sale has overtaken paperbacks sales. For every 100 paperback books Amazon sold, 115 Kindle books were sold. Close, but I’m pretty sure there’s no turning back from here. Kindle e-books sales will only be more than paperback from now on.

This data was from’s entire U.S. book business and includes sales of books where there is no Kindle edition. Free Kindle books were excluded from the tally.
I guess there is no doubt that Amazon is dominating the e-book market. Even here in Singapore where Kindle reader is not officially available, I still keep seeing people using it. And it’s not only the Kindle reader. There’s several ways for someone to access the Kindle store. There’s a Kindle application for Windows, MacOS, iOS, Android, Windows Phone 7 and BlackBerry OS. Did I miss out any major platform? Anyway, you got the point. The Kindle application is available on most of the major platforms.
And the only reason why Amazon is able to do that is because they have to foresight to separate the hardware team from the e-book store. The hardware team in in-charge of making e-book readers while the e-book store team is in-charge of putting the Kindle e-book store on every platform. This create competition within the team. But also push forward Amazon’s e-book business at a speed that cannot be achieved if the hardware and e-book store is in the same team.

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