Starbucks VIA Ready Brew

OK, this is a very very delayed blog entry. I know. Starbucks VIA Ready Brew has been in Singapore for more than a month already. But it took me this long before I finally blog about it.

Firstly, for the uninitiated, Starbucks VIA Ready Brew is a line of instant coffee from Starbucks. The word “VIA” is an Italian word for “road”. It was first unveiled in New York City in March 2009. And its finally in Singapore.
I took part in the VIA Taste Challenge during the launch event. Let’s be totally honest. You can most likely tell the difference between VIA and brewed coffee. It’s quite impossible for any instant coffee to beat the taste and aroma of a cup of freshly brewed coffee. It’s just an unfair fight. Don’t get me wrong. VIA taste good. But you just can’t beat a cup of freshly brewed coffee.

But then, something strikes me. Although the Starbucks VIA is not comparable to a cup of freshly brewed coffee, it is most likely the closest you can get from instant coffee. In fact, the Starbucks VIA doesn’t taste like instant coffee at all.
So can VIA Ready Brew replace your daily cuppa coffee? Most likely not. But if you don’t have the time to brew your own coffee or head down to the nearest Starbucks, then the Starbucks VIA is a good option.

One thing good about the Starbucks VIA Ready Brew is that you don’t need hot water to mix it. The coffee powder is so fine that it is soluble in cold water too. But most of the time you will need hot water to dissolve the sugar or creamer. You see, VIA is only coffee powder. It is good for those who want to mix their own fanciful coffee drinks. But if you just want a cup of coffee, you’ll most likely need hot water to dissolve the sugar unless you like your coffee unsweetened. Or you have sugar syrup.

Starbucks VIA Ready Brew is now available in Colombia, Italian Roast and Decaffeinated Italian Roast in Singapore. The 3 stick pack cost S$3.90 and the 12 stick pack cost S$13.90.
By the way, I was googling about VIA and I notice that they have flavored Starbucks VIA in other countries. Hope Starbucks Singapore will bring in favors like Cinnamon and Mocha.

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