BlackBerry App World rename as BlackBerry World

RIM is renaming the BlackBerry App World as BlackBerry World. The rebranding of its App Store is to reflects a shift in the type of things users can purchase from the store when RIM transition to BlackBerry 10 and beyond. This means that besides Apps, users can expect to buy movie and music in the BlackBerry World.
BlackBerryWorld
The BlackBerry World storefront offers a sleek experience that lets users discover apps to personalize their BlackBerry smartphone and PlayBook tablet, so they can kick back with some of the hottest entertainment and social networking apps around. When they’re in work mode, users can find great new ways to get access to the information they want and need, and boost their productivity. It all starts on the home screen, where the carousel shows off what’s new and exciting.
Apps and games have their own channels, and each one offers up a wide range of categories. BlackBerry users can scope out top lists, as well as new arrivals. They can also share cool new apps with their friends over BBM, Facebook and Twitter or simply tap their smartphones together and invite them to download it.

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