Facebook Page Insights Reporting Bug

Facebook recently reported that they discovered some bugs that impacted Page Insights impression and reach reporting. These issues impacted reporting only and not delivery. Ad Insights were not impacted by these bugs.
Facebook is fixing this bug and the Page analytics should be accurate by this weekend. After the fix, most Pages should see an increase in their total Reach. Facebook stressed that this is just a reporting issue, not delivery issue. For more information, check out the Facebook Studio article.
This might explain why almost all the Facebook Page admins I know complaint to me that their Reach has been dropping for the past few months. Most of us thought that it is due to the new Facebook EdgeRank algorithm. Maybe it’s just a reporting bug. Have you seen any improvement in your Page’s Reach after the bug fix?

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