Canon is now allowing its DSLR users to try out popular Canon lenses before purchasing them in the newly launched Canon Lens “Try and Buy” Programme. This is the first time a camera brand launches such programme in Singapore.
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The selected lenses currently available under this programme cater to a wide range of photographic genres such as portraiture and landscape photography. They include popular lenses such as the EF50 f/1.2L, EF70-200/2.8L IS II, and the EF8-15/4L Fisheye zoom. Canon will be looking into expanding the selection depending on the demand and popularity of this new programme.
For a nominal fee, interested users will get up to two full days (excluding pick up and return dates) to try out their lenses of choice. This allows users to try out the lens and make an informed decision before investing in the perfect lens to suit them. Participants of the programme who wish to own the lens model they have tried can enjoy a discount on the purchase of the extended warranty for the same lens model. The discount is equivalent to the nominal fee charged when they borrowed the lens.
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This is a pretty interesting move by Canon. In the past, DSLR owners usually try out the lens by renting them from Camera Rental Shop before making the purchase. The pricing is roughly the same as most lens rental.
For full details and pricing of the lens, visit the Canon Lens “Try and Buy” website.

As part of the promotion for the upcoming blockbuster movie, Star Trek: Into Darkness, Paramount Pictures put up a huge glowing Star Trek logo over London using 30 LED-bearing quadrocopter drones. I’m not a Star Trek fan but I will be excited by their clever use of quadrocopter drones.

But here’s the only problem. They did it around Earth Hour. The quadrocopter drones flew into position before the start of Earth Hour and observed Earth Hour by turning off the lights for 1 hour. And to keep sync with Earth Hour’s initiative, the quadrocopters used batteries charged in Austria with green energy from the Austrian renewable energy grid.
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Earth Hour is about raising awareness about the need to take action on climate change by encouraging households and businesses to turn off their non-essential lights for one hour. It is not about adding non-essential lights and turning them off for one hour. This defeats the purpose of Earth Hour. And it’s Earth Hour. It’s a time to raise awareness about climate change, not an upcoming movie which everyone is going to watch eventually.
So thank you Star Trek for using this opportunity to promote your movie. I hope other companies don’t follow your footsteps and try to hijack Earth Hour for their own marketing activities.

It’s the Easter weekend. And like all Easter weekend, you can expect the iOS and Android app store to be filled with great deals. EA Mobile is celebrating the holiday with special deals on some of their mobile titles.
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More than 55 of EA’s premium titles for iPhone, iPad and iPod touch will be available for just $0.99, and mobile gamers using these devices can be entertained over the long weekend with EA Mobile classics like “FIFA 13” for less than a dollar! Meanwhile, players using the Google Play can score “Monopoly Classic” for just $1.99, with prices on other popular titles like “Plants vs. Zombies” also slashed to $0.99.
Besides new games, EA is also giving away great in-game content for even better mobile gameplay. Gamers using the Apple App Store and Google Play can put “The Sims FreePlay” in full Easter swing with a free bunny suit and 80% off all Easter in-game content. On top of that, hyper-realistic racing game “Real Racing 3” is offering the BMW M3 GTS for 25% off to celebrate the holiday.
EA’s Easter Sale is now live on the Apple App Store and Google Play. Visit EA site for more info.

Nokia CEO Stephen Elop was on Finnish TV show few days ago where he threw the interviewer’s iPhone on the floor.
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During the interview, the interviewer asked Stephen several times about an rumored Nokia product, the Lumia 928. Stephen Elop tries to evade the question so the interviewer took out his iPhone. Stephen Elop quickly took care of it by throwing it on the floor and promising to get the interviewer a Nokia phone.

I’m not sure about you but this whole thing feels like a marketing stunt to me.

Award-winning National Geographic Photographer, Joe Riis, will be in Singapore next week to hold an exclusive photography seminar and workshop to share his vast array of experiences, and to provide some practical tips to local photographers.
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Born and raised in South Dakota on the Great Plains, Joe, a wildlife photojournalist, completed his first feature for National Geographic Magazine at the age of 26. The prized photo of the Gobi bear of Mongolia, the rarest bear in the world snapped using the camera trap technique that has since been perfected by Joe to capture close-up wildlife shots. Joe’s photography work has earned him several awards, including an Emmy in 2011 for his pronghorn cinematography which was featured in the National Geographic Channel Great Migration series.
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Photography Workshop
Date: 5 April 2013, Friday
Time: [Session 1] 9am – 12pm OR [Session 2] 3pm-6pm
Venue: Singapore Zoological Gardens
Photography Seminar
Date: 7 April 2013, Sunday
Time: 10am – 12 pm
Venue: LASALLE College of the Arts
Both the seminar and the workshop are free. However, only the first 200 registrants will get to be a part of this exclusive seminar, and out of these 200, 40 lucky seminar participants will get a chance to participate in a private Photography workshop conducted by Joe at the Singapore Zoo.
To sign up for the workshop and seminar, simply download the registration form and email to [email protected]