Shop n Save rebranded as Giant (Not an April Fools' Joke)

When I first saw this YouTube video today morning, I thought it was an April Fools’ joke. I thought someone at Giant had a great sense of humor. In fact, it is a really well done April Fools’ joke.

But then I was wrong. It is not an April Fools’ joke. The news is on Straits Times. It is real. Shop n Save supermarket outlets will be rebranded as Giant stores.
OK, the rebranding exercise isn’t really a surprise. After all, I thought they belong to the same parent company. (I may be wrong here) It is unfortunate that they have to announce this news on 1st April. But I guess it is because today is the start of a new Financial Year. So you can’t blame the timing of the announcement.
But who came up with that video? SERIOUSLY!?! Everyone thought it is a joke because of that video. Who is the creative agency behind this?

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