WeChat target Singapore market with TV commercial

The popular all rounder social messaging application from China is expanding its user base in Singapore with its first TV commercial in Singapore.
The commercial features “Asia’s Dance King”, Show Lo and multi-talented artiste, Rainie Yang from Taiwan. The pair joined forces as WeChat’s “Super-Duo Ambassadors” to create a lot of excitement and buzz for this new mobile messaging application. Show and Rainie have been friends for a long time, and share a deep mutual understanding which allowed them to work closely together. In this 30-seconds TVC, Rainie and Show displayed romantic chemistry and playfulness through the use of WeChat’s simplest functions – text messaging, voice messaging and emoticon services. WeChat’s TVC illustrates how WeChat is designed to be convenient even in the midst of one’s busyness.

WeChat recently hit 300 million users globally. Besides chatting with friends in your contact list, WeChat also allow users to “Look Around” for nearby users or throw a “message in a bottle” into the ocean for random people to pick up.
Can the “Super-Duo Ambassadors” help WeChat become the next IN thing in Singapore? We’ll see….

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