GUINNESS by the Decades Exhibition

The Mint Museum of Toys recently launched a specially curated ‘GUINNESS by the Decades’ Exhibition in conjunction with Guinness Arthur’s Day, a global celebration happening in Singapore for the second year running. The Exhibition features a collection with close to a century of history, consisting of more than fifty unique premiums and advertising materials dating as far back as the 1900s.
Guinness Bulldog Stout Bottle
From miniature and stoneware beer bottles to quirky metal showcards, the items were acquired over a period of more than 30 years, from both local and overseas dealers as well as through auctions and private sales. Other exhibits include porcelain coin-banks in the shape of the red-tongued Alsatian dog meant for the Singaporean market, the Bulldog for the Malaysian market, and the seated cat for the Indonesian market – these representations also carrying over to other items such as vintage cups and glasses.
A part of the Museum’s effort to capture creative brand campaigns launched both locally and across the globe, the Exhibition truly charts GUINNESS’ journey from humble beginnings to its current status as the world’s most iconic beer brand, enjoyed in over 150 countries around the world. On top of the Exhibition at the Mint Museum, several Singapore- specific artefacts will be also displayed at the Guinness Arthur’s Day concert, headlined by The Fray, on 27 September.
Guinness Bulldog Coin Bank
ëGuinness Stoutí Miniature Bottles
The ‘GUINNESS by the Decades’ Exhibition at the Mint Museum of Toys runs from 4 to 31 September 2013 during the Museum’s opening hours, from 9.30am to 6.30pm daily. Usual admission charges to the Museum apply, with access to the Exhibition included. Visit Mint Museum of Toys website for more details

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