Meet Inori Aizawa, Microsoft Internet Explorer 11 Mascot

How do you market something boring (yet useful) like a web browser? Well, the marketing team in Microsoft Singapore have created an original anime character, Inori Aizawa (藍澤 祈), whose backstory symbolizes the browser’s transformation into a modern and powerful best-in-class browser.
Inori Press 1
OK, you have my attention.
Created by Singapore art enthusiast group Collateral Damage Studios (CDS), Inori made her animation debut at Anime Festival Asia (AFA) 2013, held in Singapore Suntec Convention & Exhibition Centre from 8 – 10 November 2013. Inori will be cosplayed in real life by Singapore-born idol Valerie at the festival.
IMG_4570
IMG_4572
A special anime version of Internet Explorer 11 featuring Inori will also be made available for download at www.InternetExplorerTan.com. Fans and Japanese culture lovers can also look forward to a locally produced animation video detailing Inori’s transformation from a ragtag past to an modern, attractive and powerful young lady, which mirrors the story of the maturation of the world’s most-used browser from past to present and beyond. Just like what it says on her Facebook page bio.

When I was younger, I used to be a clumsy, slow and awkward girl.
However, just like the story of ugly duckling, people told me that I have really matured and changed over the years. I feel confident in my abilities now, and I’m eager to show you what I can do.
Why don’t you get to know me a little better?


Will Inori Aizawa bring sexy back to Microsoft Internet Explorer? We shall see.
Inori Press 2

1 comment

Leave a Reply

Your email address will not be published. Required fields are marked *