How do you market something boring (yet useful) like a web browser? Well, the marketing team in Microsoft Singapore have created an original anime character, Inori Aizawa (藍澤 祈), whose backstory symbolizes the browser’s transformation into a modern and powerful best-in-class browser.
OK, you have my attention.
Created by Singapore art enthusiast group Collateral Damage Studios (CDS), Inori made her animation debut at Anime Festival Asia (AFA) 2013, held in Singapore Suntec Convention & Exhibition Centre from 8 – 10 November 2013. Inori will be cosplayed in real life by Singapore-born idol Valerie at the festival.
A special anime version of Internet Explorer 11 featuring Inori will also be made available for download at www.InternetExplorerTan.com. Fans and Japanese culture lovers can also look forward to a locally produced animation video detailing Inori’s transformation from a ragtag past to an modern, attractive and powerful young lady, which mirrors the story of the maturation of the world’s most-used browser from past to present and beyond. Just like what it says on her Facebook page bio.
When I was younger, I used to be a clumsy, slow and awkward girl.
However, just like the story of ugly duckling, people told me that I have really matured and changed over the years. I feel confident in my abilities now, and I’m eager to show you what I can do.
Why don’t you get to know me a little better?