One Direction named MTV’s Stars of 2013

MTV has crowned One Direction MTV’s Stars of 2013, after the unstoppable UK boy-band chalked up an astounding 40.8 million votes in the inaugural international #MTVstars social media campaign to edge out US pop idol Justin Bieber, whose fans registered an impressive 40.5 million votes. The results of the #MTVstars Twitter vote were announced on social media recently.
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The competition was close up to the very end, with the global pop powerhouses neck and neck on the leaderboard throughout the month-long social media campaign, which saw over 117 million votes flood in from around the world via Twitter.
Throughout the month-long MTV’s Stars of 2013 activation, MTV gave fans around the world the chance to have their say and vote for the best and biggest musical acts of the year with the #MTVstars social campaign. Music fans cast votes in their tens of millions using the name of their favourite artist and the hashtag #MTVstars, which was a trending topic in 127 locations around the world and registered an astonishing 50,000 tweets per minute.
Other global superstars rounding out the top 10 of MTV’s Stars of 2013 were Ke$ha, 30 Seconds to Mars, The Wanted, Nicki Minaj, Beyoncé, Chris Brown, Rihanna and Little Mix.
MTV’s international channels and online platforms dedicated the month of December to celebrating the brightest music stars of 2013 with a special programming line-up featuring brand new concert performances from today’s hottest artists, new music specials, in addition to the #MTVStars social campaign. Every Friday night throughout December, MTV’s Stars of 2013 is providing fans around the world with exclusive access to the biggest names in music through the renowned live music franchise MTV World Stage and music programs such as the extended deluxe edition of tell-all documentary “Miley: The Movement.” The month will be crowned with MTV’s official countdown special*, “MTV’s Biggest Music Moments of 2013”, revisiting the year’s most talked about music moments.

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