Devil's Due marketing stunt

To promote the upcoming movie Devil’s Due, some marketing folks decided to rig a remote controlled stroller with a demonic looking baby and placed it on the streets of New York. They then capture the horrified expressions of the unlucky passer by.

Seriously marketers. This is getting overboard. Firstly, this idea is not new anymore. We’ve seen it many times. And this thing is just waiting for an accident to happen. What if the person have heart attack? Or what if the person got a fright and fall backwards?
It’s time to come out with new creative idea that is safe. Hidden camera to scare the hell out of people is so last year.

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