Hootsuite refreshes brand image

Hootsuite has refreshed its brand to match its new phase and growth in the enterprise space. The brand now features a more refined palette, cleaner design and elements that are easier to integrate across multiple platforms.
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The use of social has gotten increasingly sophisticated over the years and the new brand will reflect this. While Hootsuite is still fun, lively and lovable, it is also at the same time business-focused, secure and reliable. The owl was chosen as Hootsuite’s mascot for being widely recognized as a wise and relatable character which speaks to the core character of what Hootsuite represents.
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