Challenger introduce two new experiential concepts – ‘Go Android!’ and ‘Game On!’

Challenger recently revitalized more than 4,000 square feet of its cookie-cutter retail space at its flagship megastore in Funan to introduce two new experiential concepts – ‘Go Android!’ and ‘Game On!’
GoAndroid
From Acer, Asus, Fitbit, HTC, Lenovo, Huawei, Samsung to ZTE, ‘Go Android!’ showcases a comprehensive selection of Android devices in a uniquely branded space spanning a total of 1,100 square feet. Shoppers will be spoilt for choice where they can see, touch, feel and experience the possibilities of all the latest and coolest Android devices.
With Android wearables, smartphones, tablets to TV, featured alongside complementary accessories such as headphones and smartphone cases, shoppers are invited to experience the complete suite of Android products in an interactive environment like no others.
Challenger also announced its Accidental Protection Damage plan, where more than half-a-million existing ValueClub members are automatically entitled to a 1-time repair claim for their Android and Windows smartphones purchased at Challenger.
GamingOn
Spanning over 3,000 square feet, ‘Game On!’ is the place for both casual and enthusiastic gamers looking to experience a little more reality when shopping for gaming solutions. Shoppers are invited to try their hands on a wide range of cutting-edge gaming gadgets and peripherals from brands such as Armageddon, ASUS, Razer, Sony Playstation, Steelseries and Xbox.
Also part of ‘Game On!’ is the new Xbox Xperience Zone! – the first of such concepts in Singapore. Gaming takes on a larger than life proportions with three 110-inch video walls where gamers and even non-gamers can immerse in themselves in a selection of games.

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