The new Logitech

Logitech just launched a new brand image and identity recently, in line with their design centric product and transformation to a brand that is more than just PC peripherals.
Since 2013, Logitech has been working behind the scenes on reinventing the company, shaking things up culturally and through its product innovation. Its latest products are an outward expression of these changes, and moving forward Logitech is also bringing new life to its brand identity. Expect to see bold colours and simple designs from the company’s website, social media, on packaging and in-store displays over the coming year.

On top of a colorful and bold new look, will begin to see the name Logi on select products in existing categories. The Logi label will appear on newest product categories, and expect some twists and a few surprises in new categories. The first product group under the Logi label is the Logi Blok, a family of protective cases for iPad Air and iPad mini .

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