Starbucks will plant a coffee tree for every bag of coffee purchased

Starbucks announced that it will ensure that one coffee tree is planted for every bag of coffee purchased in store island wide from now till end of 2016. The company has already distributed one million coffee trees to farmers.
This meaningful contribution will go a long way to help coffee farmers impacted by coffee rust, a plant fungus that damages millions of coffee trees around the world. Starbucks Singapore is the first market in the China-Asia Pacific region to be part of this global initiative.
Beginning in Mexico, Guatemala and El Salvador, Starbucks will work with ECOM, Starbucks partner in the export and delivery of green coffee, to successfully germinate the seedlings and distribute the trees.
The distribution of each coffee tree will be supported by Starbucks Coffee and Farmer Equity (C.A.F.E.) Practices, developed over a decade ago with Conservation International to safeguard responsible purchasing practices and economic, social and environmental standards, globally. These sourcing standards are then augmented by Starbucks Farmer Support Centers that provide on-the-ground agronomy services.
Today, Starbucks has six farmer support locations around the world and will add two more – one in Sumatra, Indonesia in 2015 and another in Mexico opening in 2016.

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