How to piss off a bunch of people with YouTube non-skippable pre-roll ads?

Over the weekend, UOB managed to piss off quite a number of people with their YouTube ads. It’s a 16 seconds pre-roll ad that is non-skippable.

I lost count of the number of times companies piss off people with non-skippable YouTube ads. Marketers need to realise that if their ads are interesting, people will naturally watch the whole ad and even share it with their friends. But it the ad is boring or annoying, even if you make it non-skippable, people will still switch to another tab while waiting for the ad to finish.
Photo 2-1-16, 5 13 42 PM
Photo 2-1-16, 5 13 49 PM
This is not the first time a company does pre-roll ads. Maybe UOB pissed more people off becuase they spend a lot on the non-skippable pre-roll ad. Everyone get annoyed when they keep seeing the same ad over and over again. It doesn’t help when the ad has annoying sound.
I have nothing against pre-roll ads. But if you are going to make it non-skippable, at least make it interesting and don’t spend too much money on it until everyone see it at least 10 times a day. In fact, best is don’t do non-skippable ads. If your ad is interesting, people will even find it on YouTube.
Well, this is not the first time and I’m sure this will not be the last time. As a digital marketer, sometimes I’m worried that even my company will do something like this. *finger cross* Let’s hope I’m able to stop it.
PS: Some of you might say “Hey, at least they got your attention!” Oh yes they did. In a super negative way. I was so pissed that I almost wanted to close my 2 bank account, 1 fixed deposit and credit cards with them. So no, negative publicity is not publicity. Negative publicity is negative publicity. Period.


  1. I travelled to the US recently and Youtube is plagued with non-skippable ads there. I fear that where the Americans lead we will eventually follow.

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