The internet/social media never fails to surprise people. Before the election day, who would have thought that the Returning Officer, Mr Yam Ah Mee, would become an overnight sensation.

It’s crazy. A Facebook page was created for him. Within a day, more than 34,000 fans have joined the unofficial page (which by the way, have a typo). This definitely put those candidates with a few thousand Facebook fans to shame. There’s even 2 parody twitter accounts. @Yamahmee and @fake_yamahmee. At one point, the hashtag #YahAhMee was trending on Twitter too. Who would have guessed that?
And you know you reached certain internet stardom when people start using you for remixes. Some of them are pretty good actually.
Yam Ah Mee Club Mix

Breaks mix


I’m sure there will be more coming over the next few days.
Nobody knows exactly why Yam Ah Mee suddenly become so popular online. Maybe people are bored while waiting for the elections results to be announced. Maybe it’s his hairstyle. Or the way he reads out the results.
But honestly, his job isn’t easy. Imagine being the person on national TV announcing the election results. There’s so many difficult to pronounce name and large numbers to read. There’s not much room for mistakes. And he cannot show any expression when announcing the results. Not even when his favorite party won by a huge margin. Not everyone can do it. Good job sir.
I think we might have a new internet meme: “Pursuant to Section 49, Sub-Section 7E, Paragraph A of the Parliamentary Election Act, I declare….” and insert the things you want to say.
By the way, in case you are wondering, Parliamentary Election Act, Section 49, Sub-Section 7E, Paragraph A says:

where the total number of overseas electors lawfully entitled to vote at the election in that electoral division is less than the difference between the number of votes given to the candidates or (as the case may be) groups of candidates with the 2 greatest number of votes, the Returning Officer shall declare the candidate or (as the case may be) group of candidates to whom the greatest number of votes is given to be elected;

Party Time is a project by Tribal DDB and Brandtology to aggregate the news, blogs and conversations on the Singapore General Elections using an excessive 3D user interface.

Although the page looks beautiful, I’m sad to say that Party Time is only good for getting a general snapshot of what’s happening on the ground. It’s a pity that they didn’t provide more comprehensive data and charts. The info provided on Party Time is only a small fraction of what Brandtology can do. I know because my company is using Brandtology and I know how powerful the system is.

And I know that the sentiment rating on Party Time is not 100% accurate. Just a look at PAP’s chart and you will know. Don’t think PAP has 62% positive conversation on Social Media. Well, Brandtology is using algorithm to determine if the news, blogs and conversations is positive or negative towards the party. You and I know that it’s difficult to determine if the writer is being sarcastic or not. Even humans can be fooled some times. And Brandtology doesn’t have Watson to help them. That’s why the sentiment rating is not 100% accurate.
Brandtology knows this short coming too. Which is why they have social media analyst to go through the conversations for their clients to ensure the sentiment rating is correct. But that require manpower and time. I’m pretty sure they are not getting their social media analyst to vet thru the conversations on Party Time.

Well, at least you can use it to tell which party is doing better. PAP is the only party with sentiment value below 65%. The site is also good for checking out what people are talking about when they mention the Party. It is no surprise that the buzzword “Slum” is now appearing on PAP’s page.

By the way, the interface on Party Time is completely different from the actual Brandtology dashboard. Personally, I hate the user interface on Party Time. Looks good only. Not functional at all.

Here’s a useful Google Map overlay for the Singapore General Election 2011 electoral boundaries. Great for checking out which GRC/SMC you belong to and who might be contesting.

Note: this is a user generated Google Map overlay. This is not an official electoral boundaries map from Singapore Elections Department or Google. Accuracy cannot be 100% guarantee. (Although it seem pretty accurate)
But at least it is much more readable and useful than the official map from Election Department.