I don’t know which moron at YouTube approved these advertisements. You might have seen the Gaviscon advertisement when watching videos on YouTube today. It is a video advertisement that autoplay by itself with audio turned on by default.

YES, a video advertisement (with audio) that autoplay right beside the YouTube video that you are currently watching. How the heck do I watch the video when the advertisement is playing at the same time?
1) Never auto play audio on your advertisements
2) Never auto play audio on your advertisements WHEN there is another video playing

It’s been a long time since I last post about advertisement that pissed me off. (I think I should categorise this section as ATPYO)
I got a rude shock today morning while surfing Channel News Asia website. It was a loud sound coming out from my iMac speakers. I couldn’t exactly make out what the person was shouting about. It sounds like “Nasi Lemak”, pronounced in a weird manner. No, it’s not my hungry stomach crying for a packet of Nasi Lemak for breakfast. (I’m not a huge fan of Nasi Lemak anyway.) Neither is it a advertisement from a Nasi Lemak store. (which would be ultra cool to see a Nasi Lemak store adopting new media for advertisement)
The sound is from the banner by inSing, a new a infotainment site by Singtel.
This is not the first time a banner play sound by default. (Check out ATPYO 2 and ATPYO 3) Banner with sound should be muted by default. The sound should only be played when user click on the unmute button. I think there is a need for someone to write about web advertisement etiquette. Banners playing sound by default is definitely top on the list. It’s not nice to piss off potential visitors before they visit your site.
If you are going to surf Channel New Asia site lately, my advice to you is lower your speaker volume if you don’t want to get a rude shock like me.
Update: You know what? If you are lucky enough, the front page will show you 2 advertisement from inSing at the same time. And they play the “Nasi Lemak” sound one after another. Isn’t that fabulous?
I think the person in-charge of this ads campaign must be thinking: If 1 banner playing sound by default isn’t enough to piss you off, maybe 2 will.
Update 19 May: After tons of people complaining on twitter and a complaint email from me to their customer care, they finally mute the inSing ads on CNA. Cheers.
Update 21 May: It seems like inSing has lots of advertising budget and their advertisement is all over the internet. They removed the sound for the ads on CNA. But not for other websites that they are advertising on. I just got a fright just now by that stupid “Nasi Lemak” sound when I was surfing WikiAnswers site. Looks like I need to mute my iMac when surfing the net.

Streetdirectory is back. Woohoo!!
Still the same good old Streetdirectory. The map area is bigger now. And you can drag the map to navigate. YIPPIE! Cool feature!
But it comes with a irritating advertisement.

Smack in the middle of the map when you are using it. And you have to click the small little cross in order to continue using the maps.
I know it is expensive to get the new maps and you guys need to recover the cost. But slapping an advertisement in the middle of the map isn’t a good solution. Why not at the bottom of the page and still allows user to continue using the map when the advertisement is showing?

Got this advertisement in my email.

It’s from Singnet telling me that I can get a free portable harddisk if I recontract my broadband between 3 to 30 May 2008.
Nothing wrong right?
But here is the problem. I already recontracted my broadband back in Dec. And I can only recontract again in Dec 2009. So why the hack do you still send me this junk mail?
OK, I wasn’t really pissed. But feel that they should have filtered away those who can’t recontract within the promo period. Oh well……

Here is another advertisement on MRT that pissed me off.

The advertisement is covering the entire window (except a small hole in the middle). If you missed the PA announcement on the train station name, then you have to either look thru that small hole walk over to the door to see which station you are at.
Seriously, what is wrong with the people at SMRT? Do they think before accept advertisements? This is not the first time their advertisement cover the entire window and blocking your view.

This is not the first time we see an Advertisement that plays sound by default.

This time, it’s on hotmail. The good thing is, the sound is not on infinite loop. It’s just a short 3 to 5 second sound. (But annoying enough to make me want to write this entry) The bad thing is, everytime you refresh/move to another page, they will play this advertisement again.
Argh. Not something good when you got lots of emails to read on Hotmail.